Campaign Ideas

Ecommerce wars are raging. Obviously, we’ve long since passed the day when a company wanting to sell online had to worry about the technicalities of website creation and transaction security. Ecommerce platforms have that covered. The real battleground is generating awareness, capturing leads, inspiring purchases, and stealing the hearts of customers -- all to increase word of mouth...

Why is “spring cleaning” a thing? If you asked marketers or retailers that question, they may say, “Well, because spring is a slow season for sales so there’s not much else to do.” To that I say, “Oh, contraire!” Springtime is a great time to launch a marketing campaign for a few reasons: There’s less competition for...

Have you seen images on Instagram, Pinterest and Facebook that made your mouth water? Yeah, me too. Still, you can’t smell or taste social media. At least not yet. But that doesn’t mean there aren’t some tasty ways to whet the appetite of followers, fans, prospects and customers in the digital realm. See, food lovers have proven to have...

Do you work in the travel industry, catering to would-be vacationers?  Whether your target market is snowbirds going south to escape cold winters, students planning spring break trips, or families nailing down summer vacation plans, you can use ShortStack campaigns -- contests, in particular -- to promote your travel business. Contests allow you to collect email...

It’s almost March 1st. And you know what that means: Tip-off for the annual college basketball tournament is just around the corner. Are you interested in capturing some of the enthusiasm displayed by sports fans from coast to coast and doing some March Madness Marketing of your own? Have you figured out how your business might...

Do you love your customers, but think it’s a bit over the top to send them a Valentine card festooned with candy hearts? Well, you’re probably right. Why don’t you create a Valentine’s Day giveaway and share some of your favorite products or services instead? I’m head over heels for this week’s Campaigns - two out of...

Love is in the air! Are you looking for the perfect way to show your customers how much you appreciate them (a way that perhaps doesn’t include sending a dozen roses!)? [icons size='' custom_size='40' icon='fa-quote-left' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] Why not show them some love by giving them a...

Valentine's Day is just a couple weeks away. If you've been meaning to host a giveaway or Facebook contest to show your fans some love, but haven't gotten around to planning one yet, don't worry!  This infographic is full of easy ideas for you -- 14 of them! To get your contest in front of as many...