Campaign & Contest Ideas

Facebook and Instagram giveaways are effective marketing campaigns for almost any business. They’re often an easy way to bring in new followers, drive up engagement, provide a cache of user-generated content, and generate new leads. Even better, giveaways can provide these results for little cost. There’s one mistake a lot of businesses make with their Instagram and...

Marketing agencies, businesses and brands can always anticipate when their biggest marketing initiatives are going to happen every year. After all, major holiday dates are known well in advance and seasonal promotions are fairly predictable. It’s the times in between the big “events” that can be challenging. Like right now. [icons size='' custom_size='40' icon='fa-star' type='normal' position='' border='no'...

Are you in the business of helping folks find a home, sweet home? The home-buying experience is all about relationships (that's just one reason realtors tend to put their photos on business cards and other marketing materials!) and collecting new leads is the key to building a list of potential clients. However, collecting and nurturing leads can...

Ecommerce wars are raging. Obviously, we’ve long since passed the day when a company wanting to sell online had to worry about the technicalities of website creation and transaction security. Ecommerce platforms have that covered. The real battleground is generating awareness, capturing leads, inspiring purchases, and stealing the hearts of customers -- all to increase word of mouth...

System76 is a Linux computer manufacturer that designed POP!_OS (Pop!, for short), an operating system for software developers, makers and computer science professionals. Pop! has a devoted user base who appreciate the operating system’s flexibility. System76 also sells custom-built Linux computers. System76 was looking for innovative ways to get as many people as possible to download its...

Every few months we hear about marketing “growth hacks” and new buzzwords, but there are a few tried-and-true tactics that stick around because they work. Twitter contests, for example. Twitter contests can get a lot of traction very quickly, and people are sometimes a little more willing to hit that retweet button than they would be to...

Why is “spring cleaning” a thing? If you asked marketers or retailers that question, they may say, “Well, because spring is a slow season for sales so there’s not much else to do.” To that I say, “Oh, contraire!” Springtime is a great time to launch a marketing campaign for a few reasons: There’s less competition for...

Do you work in the travel industry, catering to would-be vacationers?  Whether your target market is snowbirds going south to escape cold winters, students planning spring break trips, or families nailing down summer vacation plans, you can use ShortStack campaigns -- contests, in particular -- to promote your travel business. Contests allow you to collect email...

It’s almost March 1st. And you know what that means: Tip-off for the annual college basketball tournament is just around the corner. Are you interested in capturing some of the enthusiasm displayed by sports fans from coast to coast and doing some March Madness Marketing of your own? Have you figured out how your business might...