Campaign Ideas

Is it just us or does summer seem to get shorter and shorter? Here we are, it's the first week of August and we're already seeing "back to school" posts. Of course in lots of places school doesn't resume until the end of the month, or even after Labor Day Weekend, which means there is still plenty...

Terms & conditions are a necessary part of a Campaign or contest, but they tend to not be the most interesting part for both the marketer and the participant. However, terms and conditions serve two purposes: to protect your brand by being clear about the legality of the Campaign and what you're going to do with the data collected, and...

Our team has just returned from Social Media Marketing World (#SMMW16) in San Diego, and one of the big trends this year in marketing was live streaming video. This refers to using tools like Facebook Live and Periscope to host live video broadcasts on Facebook and Twitter pages. Live video is huge right now for both...

Every brand takes a different approach to customer engagement. And through our original studies, we've found that diversifying your approach is a good practice. As your brand evolves, you'll learn more about which marketing strategies work best for you and your customers. This should give you some incentive to experiment a bit with your Campaigns. It's a great time of...

Affiliate marketing is a great way to reward your loyal customers and incentivize them to share your brand with their friends. An affiliate is someone who receives compensation from a company when they draw new users (or purchases) to that company. For example, a blogger can set up an affiliate account with Amazon.com, include links to products...

Recruiting to fill a new position at a company is no easy task, but a simple way to start gathering interest is by creating a job recruiting campaign to post on various social profiles. Collecting submissions through social channels means that those who are already interested in your brand will be the first to put their...

Do you offer any sort of membership club for your audience? Membership clubs make fans feel like they're part of something exclusive and an important asset for your brand. In return for sharing an email address, club members usually get the benefit of being the first to learn about great offers and promotions. If you're a member of a fan...