Campaign Ideas

Did you know that only 36% of marketers use Instagram(IG)? It's crazy to imagine, especially with all the hype around the social network, but at the same time, that's why it's such a successful platform for the marketers that are using it. One kind of business that really shines on Instagram is e-commerce. What more could you ask for then...

Customer service can make or break a business. Customer service is increasingly handled online, and customers are also savvy about checking reviews on social media sites. I could spend an entire post listing out customer service stats, but for now I'll mention two that I believe are the most interesting for businesses: • 82% of consumers have stopped doing...

Do you only communicate with your customers every few months? Do you only hope to find new clientele a few times a year? Do you only put effort into advertising your business once a year? We hope you answered NO! to these questions.  And hopefully you thought we were a little silly for even asking these questions, because any savvy marketer knows that marketing...

Now that the holidays are behind us, it's time to take a deep breath and set some goals for the rest of the year. If you're already a ShortStack user, we bet you've collected more than a few leads during the last six weeks. Just a few weeks ago, during the Thanksgiving weekend, ShortStack users gathered...

Today's the day! That's right, Star Wars The Force Awakens opens worldwide. (Lucky us: Our whole office is going to see the movie later today.) In honor of the phenomenon that is Star Wars, it seemed appropriate to share this infographic from Venngage, an agency that specializes in data visualization. Venngage studied the Star Wars series and discovered some modern design principles that...

It’s easy to reach out to your existing online followers. But what are you doing to  drive new traffic? According to Facebook, “80% of consumers say they are more likely to try new things based on a suggestion by a friend in social media.” Therefore, if you’re not building features into your Campaigns that enable and encourage your...

Advent Calendars are a staple of the holidays. In recent years businesses have taken the concept of Advent Calendars and designed them to be a valuable online marketing strategy. ShortStack's Advent Calendar Template continues to be our most popular holiday template as businesses and digital marketing agencies use it to create a multi-day giveaway. If you're using ShortStack to design...

Influencer marketing has become a widely utilized strategy for brands looking to give their Campaigns some extra leverage. In fact, as of May 2015, 84% of marketing and communications professionals plan to launch at least one influencer marketing Campaign in the next 12 months.* From marketers who have already done influencer Campaigns, 81% of them agreed that influencer engagement is...

The holiday period is just gathering steam, but we're already past one of the biggest shopping weekends of the year (Black Friday, Small Business Saturday and Cyber Monday). We wanted to see how our users fared during the big shopping weekend and from the looks of things, it was a busy, busy weekend. In preparation for the Thanksgiving weekend, our...

Instagram is on its way to surpassing Twitter in popularity (predictions are it will happen by 2017). At least that's what eMarketer says and we think they're onto something. Instagram is not only a platform for selfies and food or baby and cat photos. According to Hootsuite, brands on Instagram are seeing an engagement rate of 4.21 percent per-follower. In case you're wondering,...