Campaign Ideas

Today's the day! That's right, Star Wars The Force Awakens opens worldwide. (Lucky us: Our whole office is going to see the movie later today.) In honor of the phenomenon that is Star Wars, it seemed appropriate to share this infographic from Venngage, an agency that specializes in data visualization. Venngage studied the Star Wars series and discovered some modern design principles that...

It’s easy to reach out to your existing online followers. But what are you doing to  drive new traffic? According to Facebook, “80% of consumers say they are more likely to try new things based on a suggestion by a friend in social media.” Therefore, if you’re not building features into your Campaigns that enable and encourage your...

Advent Calendars are a staple of the holidays. In recent years businesses have taken the concept of Advent Calendars and designed them to be a valuable online marketing strategy. ShortStack's Advent Calendar Template continues to be our most popular holiday template as businesses and digital marketing agencies use it to create a multi-day giveaway. If you're using ShortStack to design...

Influencer marketing has become a widely utilized strategy for brands looking to give their Campaigns some extra leverage. In fact, as of May 2015, 84% of marketing and communications professionals plan to launch at least one influencer marketing Campaign in the next 12 months.* From marketers who have already done influencer Campaigns, 81% of them agreed that influencer engagement is...

The holiday period is just gathering steam, but we're already past one of the biggest shopping weekends of the year (Black Friday, Small Business Saturday and Cyber Monday). We wanted to see how our users fared during the big shopping weekend and from the looks of things, it was a busy, busy weekend. In preparation for the Thanksgiving weekend, our...

Instagram is on its way to surpassing Twitter in popularity (predictions are it will happen by 2017). At least that's what eMarketer says and we think they're onto something. Instagram is not only a platform for selfies and food or baby and cat photos. According to Hootsuite, brands on Instagram are seeing an engagement rate of 4.21 percent per-follower. In case you're wondering,...

Social media provides an opportunity for brands to grow their email lists and collect valuable data from their audience. And the holidays are prime data-collection season. According to Hootsuite, 58% of marketers who have been using social media for three years or longer state that social media has helped them boost sales. We recently dug into data...

Given the insane growth of Instagram, building and hosting an Instagram photo contest to capture some of the attention is a no-brainer. For one thing, with an Instagram photo contest, you're not asking your fans to do anything "extra" to participate. If you don't have a ShortStack account yet, signing up is easy and free and, once you're...

For online marketers who are trying to catch customers' attention, time is of the essence. The average online consumer's attention span is just eight seconds. You can leverage this "get in and get out" tendency of your consumers by offering up a limited offer. Limited offers put either a time or number restraint on a competition, motivating your audience to enter before...

Do you remember the days when the only place you could find a coupon was in the newspaper or through a direct mail campaign? Well, times have changed, and marketers have discovered that social media is a great place to offer coupons to their customers and potential customers. Not only does social media allow you to reach a wider...