Campaign Ideas

Social media provides an opportunity for brands to grow their email lists and collect valuable data from their audience. And the holidays are prime data-collection season. According to Hootsuite, 58% of marketers who have been using social media for three years or longer state that social media has helped them boost sales. We recently dug into data...

Given the insane growth of Instagram, building and hosting an Instagram photo contest to capture some of the attention is a no-brainer. For one thing, with an Instagram photo contest, you're not asking your fans to do anything "extra" to participate. If you don't have a ShortStack account yet, signing up is easy and free and, once you're...

For online marketers who are trying to catch customers' attention, time is of the essence. The average online consumer's attention span is just eight seconds. You can leverage this "get in and get out" tendency of your consumers by offering up a limited offer. Limited offers put either a time or number restraint on a competition, motivating your audience to enter before...

Do you remember the days when the only place you could find a coupon was in the newspaper or through a direct mail campaign? Well, times have changed, and marketers have discovered that social media is a great place to offer coupons to their customers and potential customers. Not only does social media allow you to reach a wider...

Cause marketing continues to grow as a top marketing strategy. In 2015, cause marketing has grown 3.7% over 2014. So why does cause marketing work? For one, we’re living in a world of social responsibility. According to a Cone Cause Evolution Survey, the number of consumers who say they would switch from one brand to another if the...

When most business owners plan their sales and promotions for the holiday marketing season, they think about the two biggest shopping days of the year: Black Friday and Cyber Monday. While these days definitely deserve a bit of special attention, there are seven (seven!) other shopping days that occur during the holiday season that -- judging...

One of the top ways to drive more traffic to your promotion is by encouraging your fans to share it with their friends. However, sharing a promotion isn’t exactly as appealing to users as photos of their cats or babies! So what will encourage your entrants to share your promotion with their friends? Incentives of course! If you...

Have you been looking for a way to expand your reach on Twitter? Engaging with like-minded people on Twitter has proven a successful business practice, but there’s a way to take it one step further: Twitter promotions. We know, you can’t actually run a promotion that is hosted within Twitter. But Twitter promotions can still be valuable and successful. The...

Landing pages -- individual web pages that are separate from a company’s main website -- are a way to target specific audiences and make them ripe to buy what you’re selling (so to speak). At ShortStack.com, we create landing pages to highlight specific features of our software, like our analytics reports and our popular free plan. We also...