Campaign Ideas

Cause marketing continues to grow as a top marketing strategy. In 2015, cause marketing has grown 3.7% over 2014. So why does cause marketing work? For one, we’re living in a world of social responsibility. According to a Cone Cause Evolution Survey, the number of consumers who say they would switch from one brand to another if the...

When most business owners plan their sales and promotions for the holiday marketing season, they think about the two biggest shopping days of the year: Black Friday and Cyber Monday. While these days definitely deserve a bit of special attention, there are seven (seven!) other shopping days that occur during the holiday season that -- judging...

One of the top ways to drive more traffic to your promotion is by encouraging your fans to share it with their friends. However, sharing a promotion isn’t exactly as appealing to users as photos of their cats or babies! So what will encourage your entrants to share your promotion with their friends? Incentives of course! If you...

Have you been looking for a way to expand your reach on Twitter? Engaging with like-minded people on Twitter has proven a successful business practice, but there’s a way to take it one step further: Twitter promotions. We know, you can’t actually run a promotion that is hosted within Twitter. But Twitter promotions can still be valuable and successful. The...

Landing pages -- individual web pages that are separate from a company’s main website -- are a way to target specific audiences and make them ripe to buy what you’re selling (so to speak). At ShortStack.com, we create landing pages to highlight specific features of our software, like our analytics reports and our popular free plan. We also...

In today's post you'll learn what it takes to build and execute a recipe challenge Campaign. While this Campaign is specific to those in the restaurant industry, any business can take the lessons in this article and apply them to their next Campaign build. We also decided to mix things up a bit and interviewed the creator of...

When you look at Halloween stats it’s crazy (and slightly humorous) how much money is spent on Halloween products every year. For example, in 2014 it was $7.4 billion! That’s a lot of money! Spending aside, there’s no denying that Halloween kicks off the holiday season for people and for businesses. Seeing as Halloween is such a visual...

For local businesses it's all about getting people into your store. An easy way to do this is to add a map of your location to your campaign, but it's also important to have a valuable campaign idea that drives traffic. 4 Things to Remember When Building a Campaign with An Interactive Map 1. Use a third-party app that connects...

Gift cards are among the most popular kinds of giveaways for businesses because they offer an additional revenue stream, promote brand and product awareness and they increase customer loyalty. Take a look at some of these stats from CashCard about the power of gift cards. • Customers are 2.5 times more likely to buy something for full price...