Campaign Ideas

In today's post you'll learn what it takes to build and execute a recipe challenge Campaign. While this Campaign is specific to those in the restaurant industry, any business can take the lessons in this article and apply them to their next Campaign build. We also decided to mix things up a bit and interviewed the creator of...

When you look at Halloween stats it’s crazy (and slightly humorous) how much money is spent on Halloween products every year. For example, in 2014 it was $7.4 billion! That’s a lot of money! Spending aside, there’s no denying that Halloween kicks off the holiday season for people and for businesses. Seeing as Halloween is such a visual...

For local businesses it's all about getting people into your store. An easy way to do this is to add a map of your location to your campaign, but it's also important to have a valuable campaign idea that drives traffic. 4 Things to Remember When Building a Campaign with An Interactive Map 1. Use a third-party app that connects...

Gift cards are among the most popular kinds of giveaways for businesses because they offer an additional revenue stream, promote brand and product awareness and they increase customer loyalty. Take a look at some of these stats from CashCard about the power of gift cards. • Customers are 2.5 times more likely to buy something for full price...

Every savvy marketer knows the most important aspect of a contest is the prize. A great prize can attract new eyes and customers, and a bad prize can ruin a whole contest and increase abandonment rates. So how do you know if the prize you're offering is one your fans actually want? Well first off, it's best to always...

User-generated content (UGC) is any form of content that is created by a user or a fan. These types of Campaigns are hot right now because they’re a great way to collect insightful data from followers and build brand loyalty. People on social media have a lot to say and are looking to give their opinions and tell...

Do you want to run a marketing campaign but you’re tired of running a promotion? There are a variety of ways you can run marketing campaigns that garner engagement and reach your audience without having to give something away. The best outlet for these campaigns is social media. Did you know that 8 out of 10 small businesses use social media for...

Do you have an event coming up that you need to generate some buzz for? Adding social media to your promotion strategy is the best thing you can do for you and your event. Why is this the case? According to Hootsuite, “The great thing about social media is that the size of your event doesn’t dictate the...

Seasonal marketing is a powerful way to leverage some of the biggest spending and engagement times of the year. While the top seasonal marketing periods are Mother's Day, Easter, Halloween, Christmas and New Years, there is still value in running promotions that align with winter, spring, summer and fall. If you're having trouble coming up with a theme or...