Campaign Ideas

Every savvy marketer knows the most important aspect of a contest is the prize. A great prize can attract new eyes and customers, and a bad prize can ruin a whole contest and increase abandonment rates. So how do you know if the prize you're offering is one your fans actually want? Well first off, it's best to always...

User-generated content (UGC) is any form of content that is created by a user or a fan. These types of Campaigns are hot right now because they’re a great way to collect insightful data from followers and build brand loyalty. People on social media have a lot to say and are looking to give their opinions and tell...

Do you want to run a marketing campaign but you’re tired of running a promotion? There are a variety of ways you can run marketing campaigns that garner engagement and reach your audience without having to give something away. The best outlet for these campaigns is social media. Did you know that 8 out of 10 small businesses use social media for...

Do you have an event coming up that you need to generate some buzz for? Adding social media to your promotion strategy is the best thing you can do for you and your event. Why is this the case? According to Hootsuite, “The great thing about social media is that the size of your event doesn’t dictate the...

Seasonal marketing is a powerful way to leverage some of the biggest spending and engagement times of the year. While the top seasonal marketing periods are Mother's Day, Easter, Halloween, Christmas and New Years, there is still value in running promotions that align with winter, spring, summer and fall. If you're having trouble coming up with a theme or...

Do you offer ongoing webinars, classes or seminars that you’re looking to get sign-ups for? If you answered yes, or if this is something you’d like to do, you’re going to need a landing page that converts. In fact, the landing page is probably the most important aspect of the entire webinar because it will be what...

If you’ve been considering running a photo contest, incorporating Instagram can be a smart move. For starters, Instagram is a photo-sharing platform so you’re not asking fans to do anything they’re not already doing online. In addition, you can  build your Instagram contest on an interactive campaign and get fans involved on multiple levels. Every day we’re seeing more...

Do you know the definition of a landing page? Technically, landing pages are any web page that visitors can “land” on. However, when you look at landing pages from a marketing perspective, the definition is slightly different. For marketers, a landing page is usually a stand-alone web page that is separate from a business’s website, and it’s...