Campaign Ideas

Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. Cause marketing -- when businesses and causes (i.e., nonprofits) team up -- is a popular way for businesses to generate loyalty from customers, and to attract attention from media and investors. General Mills' "Box Tops for Education" is an...

Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. What's the last Campaign that you ran? Chances are you answered some form of a giveaway or promotion. Which is okay, they're the most popular Campaigns we see businesses building. However, not every business can afford to be doing a giveaway all...

Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. A vote-only Campaign is similar to a crowdsourcing Campaign in that you, the brand, provide the media for your users to vote on. Vote-only Campaigns are a powerful way to quickly survey your users or get the opinion about a new...

Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. There are currently more than 70 million users on Pinterest and 500,000 business accounts on the social network. What makes Pinterest an intriguing place for businesses? For one it's a powerful tool for traffic generation. When you Pin an image...

Each week we feature a social media marketing Campaign to inspire marketers and ShortStack users. Photo contests are the most common promotion because they're easy to run and easy to enter. Whether someone is coming to your promotion from their desktop or their mobile device quickly grabbing a photo and entering it along with some contact information doesn't...

Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. I recently read a jaw-dropping statistic, "84% of consumers say they either completely or somewhat trust recommendations from family and friends about products - making these recommendations the information source ranked highest for trustworthiness." "84% of consumers say they either...

Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. Is social media an influencer in shoppers' buying decisions? You bet! In fact, 74% of consumers use social networks to make a purchasing decision. (BrainSINS) However, only 14% of shoppers trust advertisements. Where does this leave businesses? Try using a campaign to introduce...

Are you looking to build a social media contest that blows the roof off? Hosting a social media contest is by far the most attractive option for businesses because social media contests allow you to offer something unique to all of your online followers and attract new eyes to your social profiles. Also, chances are that all of your...

The holidays are here. (We invite you to step outside and scream as loud as you can, then take a huge breath because the holidays are something we can't avoid!) For most businesses the holidays are the busiest time of year. Whether you're like ShortStack and your holiday marketing strategy consists of providing valuable resources, best practices and...