Contests

Everyone knows a prize can make or break a contest. But have you ever wondered about the kinds of prizes that will help you generate the most list growth? We looked at some of the most popular contests and giveaways ShortStack users built and discovered something kind of interesting: It's not necessarily the value of the...

Not all customers are created equal. On one end of the spectrum, there’s the shopper who uses a coupon from one of those daily deal sites to take advantage of a special offer, and never comes back to buy anything else. (Yeesh!) On the opposite side of the spectrum are your best customers - loyal patrons who have...

Are you eager to give your Instagram account a boost? A simple contest could be a super-effective tool for increasing your brand awareness and engagement on Instagram. According to a study from Tailwind that analyzed over 60,000 Instagram posts, accounts that hold contests grow their follower base 70 percent more quickly than those that strictly opt for...

Businesses turn to social media platforms like Facebook, Instagram, and Snapchat to advertise their products and services, and for good reason. [icons size='' custom_size='40' icon='fa-star' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] In 2021, it’s estimated that there will be 3.02 billion social media users in the world. A large percentage of Internet...

With over 2.2 billion active accounts, Facebook is the world's largest social network. However, tricky ever-changing algorithms can make it difficult to reach people on the sprawling network. [icons size='' custom_size='40' icon='fa-star' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] Contests and competitions can change that, by sparking excitement about your brand and putting...

This post has been updated to reflect changes in Facebook/Instagram's policies, announced on December 11, 2018 Instagram changed the way hashtag contests are run in December 2018. Now, Instagram hashtag contest entries must include both the contest hashtag(s) and an @mention of the Instagram Business Account running the contest. Learn more by reading Hashtag Contests & Instagram’s...

We all know how effective contests can be at generating leads, increasing brand awareness and boosting revenue. You've probably heard success stories like how Pet Valu generated 12,000 leads with their annual Christmas contest, or how KCLD a small midwestern radio station used a contest to get 24 million views. Whatever industry you're in, contests can deliver incredible...

Instagram is deprecating features necessary for running hashtag contests via its API on December 11, 2018. Online marketers — commence panic! Now take a deep breath. At ShortStack, our team of engineers updated our hashtag contest capabilities to ensure you still have access to the Instagram features you love. In this blog post, I explain Instagram’s...