Contests

Instagram puts businesses in a predicament. The site is undeniably influential, but promoting a business effectively on Instagram is not easy.  Your ability to post links is limited and it's difficult to share content.  Yes, you can throw a single link in your bio, and if you have enough followers on your business page, you can...

So you’re running a promotional giveaway… Is it to capture new leads? Nurture current prospects? Engage your customers? Or something else? Whatever your reason, sometimes it’s hard to come up with ideas that will help you stand out from the competition. After all, promotional giveaways are hardly a new marketing tactic. Brands have been using giveaways and sweepstakes...

Quick: Scroll through your Facebook feed. What do you see? A slo-mo video of your neighbor’s dog shaking off after jumping in the pool? A time-lapse video of your creative friend decorating an elaborate wedding cake? Or maybe a gif of your nephew doing a “sweet jump” off of a homemade ramp?! So much video! It's easy to see...

Are you using contests, sweepstakes, or giveaways to generate leads for your business? From traditional offline car raffles at your local mall to viral Instagram photo contests and beyond, this form of marketing has been used by businesses of all shapes and sizes for as long as any of us can remember. The sustained popularity of contest marketing...

Your customers are bored with your content… They are scrolling through their Facebook feed at a rate like never before, creating disappearing videos, talking to search engines because they don’t want to type, and ignoring your advertising messages. So what are you going to do about it? Create another run-of-the-mill blog post? Ramp up your ad spend so...

Want to generate more leads on YouTube without relying on PPC ad platforms like Google AdWords or Facebook ads? I've got two words for you: YouTube giveaways (or is that three words?!). YouTube has more than 1.3 billion users and, in any given month, eight out of 10 people between the ages of 18 and 49...

Hashtags can help people discover brands, and help brands to connect with people who are searching for specific content, products and/or services. Hashtags are searchable and clickable, and people use them to find conversations and content relevant to their interests. The key to making your brand discoverable, especially on Twitter and Instagram, is using the right...