Contests

Did you know that YouTube reaches more people in the US than any TV network? And that’s just on mobile… With over 2 billion users, many of whom are aged 18-34, this video sharing platform is a candy store for brands looking to increase awareness and capture leads. Unfortunately, unlocking the potential of YouTube isn’t as easy as posting...

As we enter November, many brands and businesses are preparing for a peak season of sales. Despite social distancing and the global pandemic, consumers are spending money online like never before. Contests and giveaways are a popular way to engage with your audience, capture leads, and convert sales at this time of year. But what campaigns can you run...

As we fast approach the “silly” season, a gamut of marketing opportunities await. From Thanksgiving to Christmas and New Year’s Eve, it’s a time for businesses of all shapes and sizes to reap the rewards of a year of hard work. But why wait until November to get the party started? There are numerous excuses for running campaigns...

How long should your social media contest last? If your contest runs for too long, you run the risk of it going stale, and losing the excitement factor. If it’s too short, you miss out on potential momentum, exposure, and return on investment. What is the perfect length for a social media contest? Well, it’s complicated… Why do you need a...

Social media often gets a bad rap for being a superficial, unrealistic, and glorified representation of life. Yes, in some cases, this may be true… But it also has the power to be inspirational. For those that share stories of transformation and are vulnerable about their experiences, it gives hope to those that resonate with the situation they...

Do you run social media contests to build awareness, generate leads, or engage with your audience? If so you’re not alone. Contests and giveaways have a long-standing record of success for big brands. For example, Valvoline collected over 38,000 leads with its “Dream Garage Giveaway,” and SunRype gathered over 97,000 entries with its “Home Gym Giveaway.” These are big lead...

Video marketing is all the rage at the moment… In fact, 85% of consumers want to see more video content from brands. Whether it’s innovative new live video platforms or trending social networks like TikTok, video is the star of the moment. What was once a form of content that required a significant financial investment, heavy equipment, lots of...