Contests

One second you’re taking a quick moment out of your day to look up a creative solution for decluttering your bathroom. The next moment, your computer screen is abnormally bright. You look up and notice you’re sitting in a dark room. The sun has set ...

As a marketer, you know how important it is to plan ahead. Whether you’re a small business owner promoting your products or services, an account manager or marketing expert creating digital marketing campaigns at an advertising agency, or anyone else trying to promote a brand online, you know that the more prepared you are, the more...

You’ve seen a plethora of interactive content tools vie for your business. It’s no secret why marketers embrace them. Use interactive content wisely and you: Solicit participation and inspire action Overcome form fatigue to collect meaningful user data Educate more effectively Appeal to mobile users Enable customers to help themselves Make your brand fun to...

After all the planning, posting, and prize selection, picking a winner for your Facebook contest doesn’t sound so daunting … until you sit down to actually do it. There are, for starters, many different ways to pick a winner for a Facebook contest and you don’t want to make this important decision toward the end of the...

So you’re looking for simple ways to build a bigger following on social media. Or maybe you’re looking for a way to collect user-generated content (UGC) to use for marketing. Either way, a UGC hashtag contest may be just what the CMO ordered. User-generated content hashtag contests are really popular at the moment, and for good reason....

When looking to connect with new customers and win over potential leads with Instagram contests, a lot of small businesses rely on the “tag a friend!” strategy as a requirement to enter the contest. There are two problems with this. The first is that it actually goes against Instagram’s policies, and could potentially land your account in hot...

What’s it take to conduct successful social media contests? It starts with a good idea, but it also takes planning, design, promotion, fulfillment, and more. What does “more successful” even mean? Success, as I hope you'll agree, means achieving the marketing goals you had in mind from the get-go. What might those marketing goals be? I’m going out on a...

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