Contests

The January slump… It’s an epidemic that has been plaguing retail for as long as any of us can remember. During November and December, sales are flying. You ride the holiday wave all the way to the bank. You’re busy, but it’s a good kind of busy. Then comes January… Product returns start to pile up, sales have plummetted, and...

The holidays are approaching at lightning speed. Need ideas for reaching your target market during November? Below are six online marketing campaigns created by ShortStack users that are sure to inspire you for your next Thanksgiving, Black Friday or Giving Tuesday campaign. Pacific Eye’s “Pacific Eye Gives Back” Challenge Thanksgiving is a holiday that reminds us to share...

For many businesses, strong sales during the holidays are imperative to a successful year. You know what else the holidays are? Insanely busy for both you and your customers. Waiting until the last-minute to execute your interactive marketing campaigns can prevent your business from reaching the largest returns from your holiday-marketing efforts. Our holiday interactive marketing calendar...

Running contests can be exhilarating… If you nail your prize, the targeting, and promotion of the contest, they can literally go viral. Once you’re on that viral wave the feeling is addictive. Leads are flowing and things are looking on the up and up for your marketing campaign. But if you’re not careful, all that hard work can go...

There are mixed opinions about the value of Twitter when it comes to a brand’s social media marketing mix. Whichever camp you sit in, the stats tell an interesting story… Since 2016, daily active Twitter users have been steadily growing. This improvement in user engagement is a result of a concerted effort from the team at Twitter to improve...

Do in-person events play a critical role in your marketing mix? If not, then it might be time to re-think your strategy. Research from EMI & Mosaic found that 65% of event attendees improved their understanding of a product or service from attending. Event marketing is also considered the most effective form of content marketing, according to 75% of...

For most of us, viral contests are a mythical creature… You hear about social media contests spreading like wildfire and the brands that run them collecting thousands of leads at a low cost. But when you give it a go yourself, the results are underwhelming. Why is that? Is there something wrong with you or your business? I don’t think...