Contests

Since Instagram contests bring in followers – one industry study showed a +70% increase in followers for accounts using contests – we wanted to share some ideas that any business could try. In this post, we’ll look at award-winning contests, examine why they were successful and identify key elements that drove their appeal. Award-Winning Instagram Contests Sawhorse Media, a...

"BuzzFeed" and personality quizzes may be all fun and games on Facebook, but quizzes are good for more than entertainment. They present a tremendous opportunity for marketers to learn about their customers’ preferences. Back-to-school season is a profitable time of year for many retailers. In the fall of 2017, ShortStack designed a quiz for a company we’ll...

The War of 2018 is raging. The battleground is social media. If you want a fighting chance at surviving, you’re going to need weapons of mass engagement. In social media marketing, every brand seeks “engagement,” but only some achieve it. According to the definition of “engage,” snagged from an online dictionary, to engage is to occupy, attract, or involve...

Instagram contests are popular. They're powerful. And they're a perfect way to grow lists of engaged users. Did you know: Instagram contests get 64x more comments than regular posts. 91% of posts with 1,000 comments are contests. Instagram contests get 3.5x more likes than regular posts. Contests conducted with partners get 79% more engagement. But here's the truly eye-opening...

Facebook and Instagram giveaways are effective marketing campaigns for almost any business. They’re often an easy way to bring in new followers, drive up engagement, provide a cache of user-generated content, and generate new leads. Even better, giveaways can provide these results for little cost. There’s one mistake a lot of businesses make with their Instagram and...

Ecommerce wars are raging. Obviously, we’ve long since passed the day when a company wanting to sell online had to worry about the technicalities of website creation and transaction security. Ecommerce platforms have that covered. The real battleground is generating awareness, capturing leads, inspiring purchases, and stealing the hearts of customers -- all to increase word of mouth...

System76 is a Linux computer manufacturer that designed POP!_OS (Pop!, for short), an operating system for software developers, makers and computer science professionals. Pop! has a devoted user base who appreciate the operating system’s flexibility. System76 also sells custom-built Linux computers. System76 was looking for innovative ways to get as many people as possible to download its...

Every few months we hear about marketing “growth hacks” and new buzzwords, but there are a few tried-and-true tactics that stick around because they work. Twitter contests, for example. Twitter contests can get a lot of traction very quickly, and people are sometimes a little more willing to hit that retweet button than they would be to...

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