Contests

How long should your social media contest last? If your contest runs for too long, you run the risk of it going stale, and losing the excitement factor. If it’s too short, you miss out on potential momentum, exposure, and return on investment. What is the perfect length for a social media contest? Well, it’s complicated… Why do you need a...

Social media often gets a bad rap for being a superficial, unrealistic, and glorified representation of life. Yes, in some cases, this may be true… But it also has the power to be inspirational. For those that share stories of transformation and are vulnerable about their experiences, it gives hope to those that resonate with the situation they...

Do you run social media contests to build awareness, generate leads, or engage with your audience? If so you’re not alone. Contests and giveaways have a long-standing record of success for big brands. For example, Valvoline collected over 38,000 leads with its “Dream Garage Giveaway,” and SunRype gathered over 97,000 entries with its “Home Gym Giveaway.” These are big lead...

Video marketing is all the rage at the moment… In fact, 85% of consumers want to see more video content from brands. Whether it’s innovative new live video platforms or trending social networks like TikTok, video is the star of the moment. What was once a form of content that required a significant financial investment, heavy equipment, lots of...

If you’re going to invest in a big prize for your next contest, you need to double down on campaign promotion, too. When I say ‘big’ I’m not just talking about a bundle of your best-selling products or a free spa day. Big contest prizes are so extravagant that most people couldn’t even imagine themselves winning one. These...

Over $5 billion is raised from workplace giving initiatives each year and this number is on the rise. Brands are increasingly looking for ways to show appreciation and give back to the communities they operate in. Charitable drives are not only beneficial to the community but they also generate significant goodwill and loyalty for businesses. As the world is...

Promotional campaigns, including Facebook and Instagram contests, are a great way to engage existing customers, get in front of new customers, and to collect user-generated content and other useful marketing data. But do you know the most important Facebook and Instagram contest rules? Sponsoring such promotional campaigns comes with legal regulations and restrictions that can be confusing. Whether...

Are you using contests, sweepstakes, or giveaways to generate leads for your business? From traditional offline car raffles at your local mall to viral Instagram photo contests and beyond, this form of marketing has been used by businesses of all shapes and sizes for as long as any of us can remember. The sustained popularity of contest marketing...