Most marketers create a contest or landing page with the goal of collecting email addresses through an entry form. But what if I told you that what happens AFTER entries are submitted and emails collected is also important? Though it might not seem important, what you display after form submission is valuable real estate. A thank
Do you ever get the urge to buy something while scrolling through your Instagram feed? I know I do! As a marketer, you put time into crafting a brand identity and creating images that make fans like me want to open our wallets, but Instagram makes it hard to actually BUY those products and services. Below
Did you know that over 500 million people use Instagram (IG) Stories EVERY DAY? Not only that, according to Instagram, 58% of folks became more interested in a brand or product after seeing it in Stories. These numbers explain why so many brands and influencers have moved to regularly using Stories instead of posting directly to
Launching a podcast is a big undertaking. In fact, half of ALL podcasts have less than 14 episodes. That means that a majority of people start, don’t get traction, and give up. The day-to-day grind of finding guests, recording episodes, editing, publishing, and promoting is a lot of work with very little return on investment in
Gone are the days where simply advertising your annual sales event will bring customers rushing through your doors. Instead, in the age of social media, sales events have become interactive extravaganzas complete with contests, special offers and live virtual gatherings. Le Vian is a fine jewelry company. Like many jewelers, Valentine’s Day is a major holiday
I was at the register, internally celebrating my decision to treat myself to some new shoes, when the clerk asked, “Can I get your email?” The question came out of nowhere with no explanation as to why she wanted it. My gut reaction was to snap back with, “No freakin’ way!” Though I did say no,
It’s easy to get lost in executing a marketing campaign and neglect the most important long-term aspect of its outcomes. The numbers. You may see an intermittent spike in sales, increase in leads, and a general lift in brand awareness, but what does that all mean for the future? How will you get even better results
Have you ever entered an online sweepstakes only to wonder why some company is sending you emails a couple of days later? I know I’m guilty. I have to rack my brain to remember why this company has my email address until it finally dawns on me that I entered a sweepstakes to win a sweet
Take action… That’s what you are trying to entice your prospects to do, right? Whether it’s the simple act of clicking a button to “Find Out More” or it’s the final checkout of a product purchase, actions are the measure of a marketer’s success. They are the conversions you’re striving for. So, what motivates someone to
As marketers, we’re constantly trying to learn more about our customers. However, how do you collect data in a way that’s transparent? I don’t know about you, but I think it’s kind of creepy when I see ads for the shoes I was browsing pop up on Google. Similarly, it’s annoying to get email after email
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