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The long-anticipated talent you booked so long ago finally came, rocked the house, and exited stage left. Now that the show is over, how do you continue to stoke the flame of the night’s excitement? Post-performance, if you feel like you’re left with nothing more than some smoke-machine haze and a trash-confettied floor, you’re missing out
It’s the holiday season. You’re collecting new leads left and right from customers looking to score a good deal or win some sweet prizes. Do you ever stop to think how you’ll use these leads after the holiday frenzy has died down? If not, you should. We spoke with expert online marketers to learn how they
Building a list of potential buyers and sellers is essential for anyone in real estate. While your competitors are using open houses to get the word out about themselves, you can start building relationships with real people all over town without leaving your office. Instead of relying on the same old boring methods of lead generation,
If you’re new to contest marketing, or just want to shake up your strategy, knowing what your entry collection options are is a great place to start. Depending on your contest’s goal, choosing your entry collection method can go a long way in helping you to achieve that goal. So, let’s jump right in and go
Most marketers create a contest or landing page with the goal of collecting email addresses through an entry form. But what if I told you that what happens AFTER entries are submitted and emails collected is also important? Though it might not seem important, what you display after form submission is valuable real estate. A thank
Do you ever get the urge to buy something while scrolling through your Instagram feed? I know I do! As a marketer, you put time into crafting a brand identity and creating images that make fans like me want to open our wallets, but Instagram makes it hard to actually BUY those products and services. Below
Did you know that over 500 million people use Instagram (IG) Stories EVERY DAY? Not only that, according to Instagram, 58% of folks became more interested in a brand or product after seeing it in Stories. These numbers explain why so many brands and influencers have moved to regularly using Stories instead of posting directly to
Launching a podcast is a big undertaking. In fact, half of ALL podcasts have less than 14 episodes. That means that a majority of people start, don’t get traction, and give up. The day-to-day grind of finding guests, recording episodes, editing, publishing, and promoting is a lot of work with very little return on investment in
Gone are the days where simply advertising your annual sales event will bring customers rushing through your doors. Instead, in the age of social media, sales events have become interactive extravaganzas complete with contests, special offers and live virtual gatherings. Le Vian is a fine jewelry company. Like many jewelers, Valentine’s Day is a major holiday
I was at the register, internally celebrating my decision to treat myself to some new shoes, when the clerk asked, “Can I get your email?” The question came out of nowhere with no explanation as to why she wanted it. My gut reaction was to snap back with, “No freakin’ way!” Though I did say no,
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