It's easy to get lost in executing a marketing campaign and neglect the most important long-term aspect of its outcomes. The numbers. You may see an intermittent spike in sales, increase in leads, and a general lift in brand awareness, but what does that all mean for the future? How will you get even better results next time? Tracking...
This holiday season you’ll be interacting with your customers at an arm’s length… literally! Well, in fact, it’ll probably be much more than an arm’s length because most people are spending the majority of their time at home and online. They’re engaging with friends on social media and spending their Christmas budget at online shops. Compounding this challenge,...
The face of marketing is ever-evolving. Although ad agencies still churn out professionally polished ad campaigns, major brands have tapped into the power of handing over the marketing reigns to their customers and brand loyalists. How are they doing this? With thoughtfully executed campaigns aimed at collecting user-generated content which, simply put, is content (images, stories, tweets, videos,...
Customer loyalty… Everyone’s talking about it, but what does it really mean? When I think of customer loyalty, it’s more than just a few punches in a coffee card to get a freebie. It’s more than a positive review, a repeat purchase, or a happy unboxing. Yes, all of these things could be signs of a loyal customer, but why...
Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...
Are you daunted by the thought of asking customers for reviews? Maybe you’ve tried to ask in the past and have been rejected… Or perhaps you feel uncomfortable with the thought of asking a paying customer for something in return - after all, they’ve just paid you for a good or service. But if you don’t have an active...
Hashtags can help people discover brands, and help brands to connect with people who are searching for specific content, products and/or services. Hashtags are searchable and clickable, and people use them to find conversations and content relevant to their interests. The key to making your brand discoverable, especially on Twitter and Instagram, is using the right...
Today’s marketers know how important customer data is to every decision they make. From product development to what type of marketing campaign to run to what time of day to send an email, data is king. However, people are wary of who they give their data to and what data they provide, which makes it harder...
Think you’re too late to start your holiday advertising and maybe even get some new initiatives out in the wild? You’re not! The last Saturday before Christmas is called "Super Saturday" for a reason. Need proof that you still have time to get shoppers through your doors? Just take a peek at any big brand’s Instagram, Twitter,...
If there’s one industry the photo-forward platform of Instagram has completely turned on its head, it’s Beauty and Personal Care. There couldn’t be a more perfect environment for trend-setters, personal care evangelists and beauty divas, than a feed of photos, perfectly masqueraded in their appropriate filter. In fact 82% of women believe social media is the...
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