Customer Success Story: How a digital magazine used a personality quiz to drive engagement and lead generation
Best Practices

Customer Success Story: How a digital magazine used a personality quiz to drive engagement and lead generation

Launching a new platform takes a lot of effort. Not only do you need to set up the platform and create the content, but you need to develop a marketing strategy that effectively gets the word out about it. However, marketing isn’t one-size-fits-all. Instead, you need to make sure the strategy you employ fits your target

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Use Instagram and Facebook Comment Contests to Increase Engagement
Best Practices

How Two Businesses Use Instagram and Facebook Comment Contests to Increase Engagement

You see them every day when you log into Facebook or Instagram. Everyone from international powerhouse companies to Instagram influencers post them. What are they? Why, comment to enter contests, of course! Comment contests provide a quick and easy way for your followers to engage with your brand. With a comment contest, it only takes folks

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Customer Success Story: How a national festival used referral rewards to gain leads and boost awareness
Best Practices

Customer Success Story: How a national festival used referral rewards to gain leads and boost awareness

Traveling internationally has become more and more popular. In fact, international travel from the United States rose 6% between 2017 and 2018. That’s probably why we’ve seen so many different types of travel-related campaigns over the last few years! Everyone from airlines to hotels, luggage companies to camera manufacturers want to take advantage of increased travel.

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Summit the Mountain of Success
Best Practices

How Smart Strategies Helped OneSeed Expeditions Summit the Mountain of Success

If a trek through Patagonia or reaching the summit of Kilimanjaro is on your bucket list, the people at OneSeed Expeditions can get you there. OneSeed Expeditions is an organization building a community of adventure seekers by offering guided expeditions and customized adventures. By partnering with the communities they travel to, they have a positive financial

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How Chubbies Got One Million Views
Campaign & Contest Ideas

See How Chubbies Got One Million Views on a “Dad Bod” UGC Contest [Case Study]

Chubbies, the men’s clothing brand that makes stretchy quad-displaying shorts and is known for its cheeky tag lines (“Sky’s out, thighs out!”), recently set out to take more ownership of its marketing channels — namely social and email — by hosting a user-generated content (UGC) contest. Chubbies’ used ShortStack to run its “2018 Chubbies Man Model

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