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Do you want to run a hashtag contest, but haven’t pulled the trigger? What’s holding you back? Hashtag contests are easy for businesses to run and fun for people to participate in. When they’re done right, they promote engagement with customers and can lead to increased sales. We found some awesome hashtag contests created by our...

You see them every day when you log into Facebook or Instagram. Everyone from international powerhouse companies to Instagram influencers post them. What are they? Why, comment to enter contests, of course! Comment contests provide a quick and easy way for your followers to engage with your brand. With a comment contest, it only takes folks a...

Younger generations are trading in their need for buying ‘things’ in pursuit of experiencing the world. Not to say millennials don’t spend their money on tangible stuff, but the stuff they’re spending money on is different than the generations of yesteryear. Most likely, you won’t find a 30-something’s household stocked with dish sets and porcelain figurines....

Using Facebook's Page Tab Apps for campaigns has long been on the decline. Most brands don’t even bother with them anymore. Instead, folks are publishing campaigns in locations that are easier to access. Outside of Page Tab Apps, ShortStack allows you to publish campaigns: As standalone landing pages; By embedding on your website; and Using your...

If there’s one industry the photo-forward platform of Instagram has completely turned on its head, it’s Beauty and Personal Care. There couldn’t be a more perfect environment for trend-setters, personal care evangelists and beauty divas, than a feed of photos, perfectly masqueraded in their appropriate filter. In fact 82% of women believe social media is the...

It’s been nearly six years since Facebook overhauled its promotion guidelines to allow comments and/or likes as contest entries. This type of “Comment or Like to Enter” contest is also known as a Timeline contest. Some third party app providers gasped a little when Facebook made its announcement, fearing this would replace the need for custom-built online...

The eCommerce landscape is more competitive than ever. Every year, new ways to sell products online become available. From dropshipping, to Etsy, and the Facebook marketplace, starting an online business doesn’t require the capital outlay it once did. Anyone can start an online business and they can do so quickly without a huge budget. Given the increase in...

In the realm of marketing, the word engagement gets tossed around a lot. You may understand it in reference to your social media profiles - likes, comments, follows, shares, clicks, etc. - since that is where a significant portion of your audience engages with your brand. But why is engagement so important? Fostering a level of engagement helps...

What are your online marketing goals? If you’re like most marketers, you’re looking to raise brand awareness, gain leads, and increase sales. Would it surprise you if I said email marketing outshines social media marketing by helping you tick all of these boxes? It shouldn’t. Email is an essential tool in your marketing toolbox, and the...

Businesses turn to social media platforms like Facebook, Instagram, and Snapchat to advertise their products and services, and for good reason. [icons size='' custom_size='40' icon='fa-star' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] In 2021, it’s estimated that there will be 3.02 billion social media users in the world. A large percentage of Internet...