Facebook

Quick: Scroll through your Facebook feed. What do you see? A slo-mo video of your neighbor’s dog shaking off after jumping in the pool? A time-lapse video of your creative friend decorating an elaborate wedding cake? Or maybe a gif of your nephew doing a “sweet jump” off of a homemade ramp?! So much video! It's easy to see...

What makes a Facebook campaign effective? Does effective mean the campaign increased organic reach? Is engagement a measure of effectiveness? What about conversion? Should uniqueness be considered? And for a campaign to be effective, does it have to get results quickly? Did you answer ‘yes!’ to all of our questions? Good, because we feel the same way....

Facebook and Instagram giveaways are effective marketing campaigns for almost any business. They’re often an easy way to bring in new followers, drive up engagement, provide a cache of user-generated content, and generate new leads. Even better, giveaways can provide these results for little cost. There’s one mistake a lot of businesses make with their Instagram and...

Marketing agencies, businesses and brands can always anticipate when their biggest marketing initiatives are going to happen every year. After all, major holiday dates are known well in advance and seasonal promotions are fairly predictable. It’s the times in between the big “events” that can be challenging. Like right now. [icons size='' custom_size='40' icon='fa-star' type='normal' position='' border='no'...

Valentine's Day is just a couple weeks away. If you've been meaning to host a giveaway or Facebook contest to show your fans some love, but haven't gotten around to planning one yet, don't worry!  This infographic is full of easy ideas for you -- 14 of them! To get your contest in front of as many...

Facebook has a made a few announcements over the last couple of weeks about changes that are coming to the News Feed. One of things the company is clamping down on is what they call "engagement baiting." This includes using contests to bait engagement and sharing. The changes don't mean you shouldn't be running Facebook contests....