Facebook

All good things must come to an end. However, when a Facebook contest is over, there’s still some work to be done. Job #1: Picking a winner! There are some important steps to take to ensure that your selection process meets Facebook guidelines and doesn’t have any of your entrants crying “foul!” Here are 4 best practices...

Promotional campaigns, including Facebook and Instagram contests, are a great way to engage existing customers, get in front of new customers, and to collect user-generated content and other useful marketing data. But do you know the most important Facebook and Instagram contest rules? Sponsoring such promotional campaigns comes with legal regulations and restrictions that can be confusing. Whether...

Are you familiar with Facebook's promotion guidelines? They were last updated on March 30, 2017. While most things are fair game, some things you cannot do include like-gate your apps, tag people in a brand's image, or require your fans to share your Page on their Timeline in order to enter. Chances are you wear several hats and don't always...

We dipped my toes into online advertising a few years ago when we created a 100 x 72 pixel right-hand-side Facebook ad. Our mission was to promote an ebook to people outside of our fanbase. For a $276.91 advertising spend our eBook ad earned us 4,077 new Page Likes and was clicked a grand total of  2,664 times. Not bad! Since...

Have you tried to create ads using Facebook's Slideshow Ads product? It's been around for almost a year, but it was updated earlier this week, according to a Facebook news release. Facebook rolled out a handful of improvements to the feature, which was initially built for advertisers who rely on slow internet connections and older cell phones, and...

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