Facebook

Over the last decade, Facebook has emerged as one of the most important marketing tools for businesses of all sizes. Facebook has 1.59 billion monthly active users, which is a 14 percent increase on a year-to-year basis. From a simple social network, Facebook has transformed itself into a giant that is considered to be a leading...

Most people who use Facebook as a marketing tool barely scratch the surface of the platform's power. Post Planner, the easy-to-use post-creation and scheduling tool, recently pulled together this information-packed infographic that will make a Facebook master out of anyone who implements the tips. Here are the 12 Secret Facebook Features Every Marketer Should be Using: The Save...

Measuring the total return on investment of a business's Facebook efforts--including contests and other promotions--with any sort of accuracy is tricky. There are lots of variables to consider and many of them are difficult to track. Here's an example: It's around lunchtime and you spot a post promoting a new all-you-can-eat sushi place. You ask one of...

All marketers are serious about promoting their businesses on Facebook and why shouldn't they be? After all: • Facebook drives 25% of social traffic with 1.31 billion mobile active users. Facebook's ambition is to create a social search engine to compete with Google.  • There are 1.49 billion monthly active Facebook users. • There are 40 million small business pages (active)...

Updated February 12, 2018: Facebook now allows tabs and apps to be published only on Pages with 2,000 fans or more. Is there still value in publishing marketing campaigns to Facebook? Honestly, the answer is complicated. While there is value to having your contests, giveaways and quizzes published to Facebook, Facebook just shouldn't be the only place they're published. In fact, we've proven...

Here's the resource you'll reference again and again. Download the whole 11-page Facebook guide here.  There are individual templates with: • Cover photo dimensions • Post dimensions and other tips • Image tips • Video aspect ratio tips • Page post tips  ...

Campaigns are usually more successful when you spend some money to promote them. One of the most popular (and cost effective) ways to get the word out about a Campaign is to invest in Facebook ads. But how do you truly know if your paid advertising efforts are resulting in Campaign conversions? We have the answer...