Facebook

Measuring the total return on investment of a business's Facebook efforts--including contests and other promotions--with any sort of accuracy is tricky. There are lots of variables to consider and many of them are difficult to track. Here's an example: It's around lunchtime and you spot a post promoting a new all-you-can-eat sushi place. You ask one of...

All marketers are serious about promoting their businesses on Facebook and why shouldn't they be? After all: • Facebook drives 25% of social traffic with 1.31 billion mobile active users. Facebook's ambition is to create a social search engine to compete with Google.  • There are 1.49 billion monthly active Facebook users. • There are 40 million small business pages (active)...

Updated February 12, 2018: Facebook now allows tabs and apps to be published only on Pages with 2,000 fans or more. Is there still value in publishing marketing campaigns to Facebook? Honestly, the answer is complicated. While there is value to having your contests, giveaways and quizzes published to Facebook, Facebook just shouldn't be the only place they're published. In fact, we've proven...

Here's the resource you'll reference again and again. Download the whole 11-page Facebook guide here.  There are individual templates with: • Cover photo dimensions • Post dimensions and other tips • Image tips • Video aspect ratio tips • Page post tips  ...

Campaigns are usually more successful when you spend some money to promote them. One of the most popular (and cost effective) ways to get the word out about a Campaign is to invest in Facebook ads. But how do you truly know if your paid advertising efforts are resulting in Campaign conversions? We have the answer...

Our latest white paper shares the results of an original large-scale study conducted on more than 27,000 ShortStack-built Campaigns to measure Campaign response.  The analysis evaluated the levels of engagement of contests and landing pages published exclusively to Facebook compared to Campaigns posted to multiple channels. For several years, Facebook marketing has focused on gaining Likes/fans on...

Note: This post has been updated to reflect Facebook layout changes as of September 2016. 1. Cover Photo: When a Facebook user lands on your business’s Facebook Page, the cover photo is the “main event.” It is a massive piece of Timeline real estate (828 x 315 pixels) that immediately changes the mood of a Facebook...

Time magazine recently published an article that looked at why people quit Facebook. The researchers who inspired the story found that most of the 310 people had participated in a survey about a Quit Facebook Day campaign (72 percent) were men. The top reason they cited for leaving was "concern about privacy." A little while back, ShortStack quit Facebook, too -- for...

When you think of Facebook for your business, you probably think of Facebook Pages. But are you a member of any Facebook Groups? If not, consider this post a little push because Pages and Groups can go hand-in-hand to boost your Facebook marketing efforts. Facebook Groups are a popular way for small groups to organize and communicate....