Facebook

Do you keep track of how often  your Facebook posts are shared? If you're using Facebook as a business tool, you probably do. After all, sharing likely exposes your content and your business to an audience outside of your devoted followers. The type of content Facebook users share is varied, but the reasons we share have some...

Do you use Facebook as a way to get important information about your business in front of your customers? Do you hope your existing followers will share your content? Every marketer's goal is to reach as many people as possible, but achieving "virality" isn't always easy. Today's infographic looks, which we created with advice from Facebook expert...

Over the last decade, Facebook has emerged as one of the most important marketing tools for businesses of all sizes. Facebook has 1.59 billion monthly active users, which is a 14 percent increase on a year-to-year basis. From a simple social network, Facebook has transformed itself into a giant that is considered to be a leading...

Most people who use Facebook as a marketing tool barely scratch the surface of the platform's power. Post Planner, the easy-to-use post-creation and scheduling tool, recently pulled together this information-packed infographic that will make a Facebook master out of anyone who implements the tips. Here are the 12 Secret Facebook Features Every Marketer Should be Using: The Save...

Measuring the total return on investment of a business's Facebook efforts--including contests and other promotions--with any sort of accuracy is tricky. There are lots of variables to consider and many of them are difficult to track. Here's an example: It's around lunchtime and you spot a post promoting a new all-you-can-eat sushi place. You ask one of...

All marketers are serious about promoting their businesses on Facebook and why shouldn't they be? After all: • Facebook drives 25% of social traffic with 1.31 billion mobile active users. Facebook's ambition is to create a social search engine to compete with Google.  • There are 1.49 billion monthly active Facebook users. • There are 40 million small business pages (active)...

Updated February 12, 2018: Facebook now allows tabs and apps to be published only on Pages with 2,000 fans or more. Is there still value in publishing marketing campaigns to Facebook? Honestly, the answer is complicated. While there is value to having your contests, giveaways and quizzes published to Facebook, Facebook just shouldn't be the only place they're published. In fact, we've proven...