Facebook

Have you ever a created a landing page for your Facebook ads or promoted social media posts to capture leads, drive resource downloads, or get sign-ups for your service? If so, would you like to improve the conversion rates of those landing pages? Of course you would! The primary goal of any landing page is to collect valuable...

This summer, Facebook has been making moves. In the last couple of months alone, the social network announced at least seven newsworthy announcements. Let me know if I’m wrong, but that has to be some kind of record. If not, kudos anyway, Facebook. We love the progress. To get the 411 on all of Facebook’s latest updates, read...

Day in and day out we’re all inundated with Facebook marketing advice, and we often hear the same advice multiple times from multiple parties. When you hear something enough times you begin to think it must be true! However, often we see businesses blindly following advice without testing whether that piece of information is really relevant to their audience. Every...

As anyone who markets on Facebook knows, you have to stay on top of the social network's frequent updates and changes if you want your brand to be noticed.  One relatively simple thing you can do to make your Page stand out, is design ads and images to align with Facebook's latest specs. Today's infographic, from Jon...

Did you know that Facebook campaigns (aka "tabs" and "apps") receive more mobile visitors than desktop visitors? In fact, according to recent data collected from ShortStack users, 52% of campaign visitors -- including those who enter contests and other promotions -- are coming from mobile devices.  The current mobile trend cuts across digital media. Seeing as smartphone users habitually check media and social...

You've spent months -- maybe even years -- working on your business's new product(s). You're excited and can't wait to take the product(s) to market. The challenge, however, is launching your product in such a way that your customers and fans share in your excitement. It's a challenge lots of companies face. Adidas is doing it right,...

Giveaways are a time-tested method for increasing engagement among a brand’s social media followers. However, hosting a successful giveaway requires a variety of strategies and tactics, which is why some promotions don’t quite live up to their potential. A successful giveaway can provide valuable insight into your online audience, jump-start conversations with your fans and build loyalty...