Facebook

Here's the resource you'll reference again and again. Download the whole 11-page Facebook guide here.  There are individual templates with: • Cover photo dimensions • Post dimensions and other tips • Image tips • Video aspect ratio tips • Page post tips  ...

Campaigns are usually more successful when you spend some money to promote them. One of the most popular (and cost effective) ways to get the word out about a Campaign is to invest in Facebook ads. But how do you truly know if your paid advertising efforts are resulting in Campaign conversions? We have the answer...

Our latest white paper shares the results of an original large-scale study conducted on more than 27,000 ShortStack-built Campaigns to measure Campaign response.  The analysis evaluated the levels of engagement of contests and landing pages published exclusively to Facebook compared to Campaigns posted to multiple channels. For several years, Facebook marketing has focused on gaining Likes/fans on...

Note: This post has been updated to reflect Facebook layout changes as of September 2016. 1. Cover Photo: When a Facebook user lands on your business’s Facebook Page, the cover photo is the “main event.” It is a massive piece of Timeline real estate (828 x 315 pixels) that immediately changes the mood of a Facebook...

Time magazine recently published an article that looked at why people quit Facebook. The researchers who inspired the story found that most of the 310 people had participated in a survey about a Quit Facebook Day campaign (72 percent) were men. The top reason they cited for leaving was "concern about privacy." A little while back, ShortStack quit Facebook, too -- for...

When you think of Facebook for your business, you probably think of Facebook Pages. But are you a member of any Facebook Groups? If not, consider this post a little push because Pages and Groups can go hand-in-hand to boost your Facebook marketing efforts. Facebook Groups are a popular way for small groups to organize and communicate....

Have you ever a created a landing page for your Facebook ads or promoted social media posts to capture leads, drive resource downloads, or get sign-ups for your service? If so, would you like to improve the conversion rates of those landing pages? Of course you would! The primary goal of any landing page is to collect valuable...

This summer, Facebook has been making moves. In the last couple of months alone, the social network announced at least seven newsworthy announcements. Let me know if I’m wrong, but that has to be some kind of record. If not, kudos anyway, Facebook. We love the progress. To get the 411 on all of Facebook’s latest updates, read...

Day in and day out we’re all inundated with Facebook marketing advice, and we often hear the same advice multiple times from multiple parties. When you hear something enough times you begin to think it must be true! However, often we see businesses blindly following advice without testing whether that piece of information is really relevant to their audience. Every...