Facebook

Did you know that Facebook campaigns (aka "tabs" and "apps") receive more mobile visitors than desktop visitors? In fact, according to recent data collected from ShortStack users, 52% of campaign visitors -- including those who enter contests and other promotions -- are coming from mobile devices.  The current mobile trend cuts across digital media. Seeing as smartphone users habitually check media and social...

You've spent months -- maybe even years -- working on your business's new product(s). You're excited and can't wait to take the product(s) to market. The challenge, however, is launching your product in such a way that your customers and fans share in your excitement. It's a challenge lots of companies face. Adidas is doing it right,...

Giveaways are a time-tested method for increasing engagement among a brand’s social media followers. However, hosting a successful giveaway requires a variety of strategies and tactics, which is why some promotions don’t quite live up to their potential. A successful giveaway can provide valuable insight into your online audience, jump-start conversations with your fans and build loyalty...

Have you heard that Facebook video marketing is taking off? Facebook's auto-play feature on native videos have caused video updates to soar to the top of the reach list. If you have no video marketing in your posting strategy you should consider looking into it. You don't need to hire a professional videographer to create great videos. Often times...

It's been a few months since Facebook's ban on Like-Gating went into effect. But as a customer agent here at ShortStack, I continue to get many questions about the ban and what it means for marketers. We've covered some of the most commonly asked questions in past posts, including: Facebook Bans Like-Gating: Here's What Marketers Can Do ...

After we released our third holiday eBook a couple weeks ago I had a bit of nostalgia and decided to look back on our two previous holiday eBooks. When going through our inaugural eBook, a guide we asked a handful of social media pros to contribute commentary to, I was happy to find that all of the Facebook holiday marketing...

January 18, 2016: Facebook's Conversion Tracking Pixel has changed and this article is outdated. Please reference our most current article for adding the Facebook Pixel to your Campaign. Campaigns are usually more successful when you spend some money to promote them. One of the most popular (and cost effective) ways to get the word out about a Campaign...

On August 7, 2014, Facebook announced that it would no longer allow brands to "Like-gate" apps or campaigns. We've been recommending against this practice for a while now, but we know that some people are upset by Facebook's latest move. In this post we'll take a look at why Facebook made the decision and what it...

Starting November 5, 2014 (and August 7, 2014 for all new apps)  like-gating will no longer be allowed on Facebook Pages. According to Facebook, “You must not incentivize people to use social plugins or to like a Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages...