Facebook

Day in and day out we’re all inundated with Facebook marketing advice, and we often hear the same advice multiple times from multiple parties. When you hear something enough times you begin to think it must be true! However, often we see businesses blindly following advice without testing whether that piece of information is really relevant to their audience. Every...

As anyone who markets on Facebook knows, you have to stay on top of the social network's frequent updates and changes if you want your brand to be noticed.  One relatively simple thing you can do to make your Page stand out, is design ads and images to align with Facebook's latest specs. Today's infographic, from Jon...

Did you know that Facebook campaigns (aka "tabs" and "apps") receive more mobile visitors than desktop visitors? In fact, according to recent data collected from ShortStack users, 52% of campaign visitors -- including those who enter contests and other promotions -- are coming from mobile devices.  The current mobile trend cuts across digital media. Seeing as smartphone users habitually check media and social...

You've spent months -- maybe even years -- working on your business's new product(s). You're excited and can't wait to take the product(s) to market. The challenge, however, is launching your product in such a way that your customers and fans share in your excitement. It's a challenge lots of companies face. Adidas is doing it right,...

Giveaways are a time-tested method for increasing engagement among a brand’s social media followers. However, hosting a successful giveaway requires a variety of strategies and tactics, which is why some promotions don’t quite live up to their potential. A successful giveaway can provide valuable insight into your online audience, jump-start conversations with your fans and build loyalty...

Have you heard that Facebook video marketing is taking off? Facebook's auto-play feature on native videos have caused video updates to soar to the top of the reach list. If you have no video marketing in your posting strategy you should consider looking into it. You don't need to hire a professional videographer to create great videos. Often times...

It's been a few months since Facebook's ban on Like-Gating went into effect. But as a customer agent here at ShortStack, I continue to get many questions about the ban and what it means for marketers. We've covered some of the most commonly asked questions in past posts, including: Facebook Bans Like-Gating: Here's What Marketers Can Do ...