Facebook

After we released our third holiday eBook a couple weeks ago I had a bit of nostalgia and decided to look back on our two previous holiday eBooks. When going through our inaugural eBook, a guide we asked a handful of social media pros to contribute commentary to, I was happy to find that all of the Facebook holiday marketing...

January 18, 2016: Facebook's Conversion Tracking Pixel has changed and this article is outdated. Please reference our most current article for adding the Facebook Pixel to your Campaign. Campaigns are usually more successful when you spend some money to promote them. One of the most popular (and cost effective) ways to get the word out about a Campaign...

On August 7, 2014, Facebook announced that it would no longer allow brands to "Like-gate" apps or campaigns. We've been recommending against this practice for a while now, but we know that some people are upset by Facebook's latest move. In this post we'll take a look at why Facebook made the decision and what it...

Starting November 5, 2014 (and August 7, 2014 for all new apps)  like-gating will no longer be allowed on Facebook Pages. According to Facebook, “You must not incentivize people to use social plugins or to like a Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages...

If you’re anything like me (a typical Facebook admin whose day does not revolve around Facebook), you don’t have time to spend hours upon hours digging into the depths of Facebook’s Insights. Managing a Facebook Page is already a lot of work and it’s not the only job most of us have.  While I don’t recommend completely ignoring Facebook...

During the last couple of months we’ve all read a steady stream of complaints about Facebook’s most recent changes and how they affect business Pages. Yet anyone who pays close attention to what’s happening at Facebook shouldn’t be terribly surprised. After all, as Scott Ayres over at Post Planner noted in a recent post, “Facebook was created for...

We’ve been hearing the rumors about Facebook’s new Pages design for several months now (and we've seen a few Pages that were switched over many weeks ago). As of Friday, May 23, 2014, Facebook has started prompting businesses to make the switch because they plan on changing all Pages over on June 13. According to Facebook, the new streamlined...

Are you still assessing what works and what doesn’t for your Facebook Page? That’s okay, many business owners and social media managers are. This article includes six simple tips we use at ShortStack, tips we think make us more effective admins, and make our Page more professional. We're sure they'll help you, too. 1. Check your wall-posting preferences Does...

UPDATE 5/14/15: Facebook has updated the admin panel.  We've updated this post to reflect the most current Facebook admin panel. Whether you're a seasoned Facebook Page admin or someone who is just taking on new Facebook responsibilities, knowing your way around the Admin Panel is essential. The admin panel appears above the Timeline when you're using a business...