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Advent Calendars, Countdown to Christmas Calendars, Multi-Day Giveaway Calendars -- whatever you call them, they are a much-loved marketing tool during the holidays. Customers enjoy them because they offer many chances to win and each day is a surprise; marketers love them because they encourage people to return to the campaign day after day, facilitating customer...

High-quality content makes businesses more discoverable online. Yet not every business has the budget or the bandwidth to create the quality or quantity of top-notch content that satisfies Google’s algorithm. Enter user-generated content marketing. User-generated content (UGC) has become an important tool in every marketer's belt. And while some marketers might think it's a fleeting trend,...

Let’s examine two very important realities of digital marketing, circa 2017. First, email rules. A recently published study and report, Email Marketing & Marketing Automation Excellence 2017, shows that email—compared to the gamut of digital marketing channels—is rated as the most effective. The same study asked its 2,500 participants to rank the top benefits of email marketing. The...

Camp Chef makes camping grills, portable stoves and smokers, and other equipment for outdoor cooking. They’ve built a devoted following on social media, especially on Facebook and Instagram, because they feature yummy recipes and cooking-demo videos. (In fact, I’m afraid to link you to Camp Chef’s Instagram for fear you’ll get lost in their beautiful feed!...

“We’re pet experts and we’re pet lovers, too,” claims the about page on the Pet Valu website. The company operates the largest retail pet store operation in North America, so it’s a good bet Pet Valu knows a bit about marketing too. I became interested In learning more about what they do when researching companies that have created...

[vc_separator type='transparent' position='center' color='' thickness='' up='' down=''] The holidays and user-generated content go together like Thanksgiving and pumpkin pie. Here's how to collect and use UGC this holiday. The pumpkins are still on the stoop, but for marketers it’s time to start thinking about what’s next: Black Friday, Cyber Monday, Thanksgiving, Hanukkah, Christmas and the New Year. Yep, holiday...

Does the idea of running a Halloween contest spook you because you're a B2B? Perhaps you find it hard to come up with Halloween contest ideas that work with your marketing.  If so, we have a bag of tricks and treats to help you understand how easy and effective it can be to conduct contests in the spirit...

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