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Now more than ever, people are using the internet to find local businesses, shop for products and services, and interact with brands through social media. Every second of every day, Google processes more than 40,000 search queries. With the maturation of internet marketing tactics in the last decade - as evidenced by more sophisticated algorithms, marketing software, and...

There are more than two million blog posts published every day on the internet. An ever-expanding number of web pages threatens to drown out the less conscientious online marketer. Interactive marketing campaigns optimize the user experience by presenting a personalized dialogue. This engages the end user and gathers valuable data. Content, in the traditional form of articles, blog posts,...

As a marketer, you know how important it is to plan ahead. Whether you’re a small business owner promoting your products or services, an account manager or marketing expert creating digital marketing campaigns at an advertising agency, or anyone else trying to promote a brand online, you know that the more prepared you are, the more...

High-quality content makes businesses more discoverable online. Yet not every business has the budget or the bandwidth to create the quality or quantity of top-notch content that satisfies Google’s algorithm. Enter user-generated content marketing. User-generated content (UGC) has become an important tool in every marketer's belt. And while some marketers might think it's a fleeting trend,...