Join ShortStack expert Adam Hemler for a tour of ShortStack’s online marketing tools on Wednesday, February 2 at 12:30 PM Eastern. REGISTER TODAY
The beginning of a new year comes with exciting opportunities… It’s a fresh start. A time to reflect, reset, and create ambitious goals for your business. However, when the “ball drops” and the clock strikes 12 on New Year’s Eve, the last thing you want is for your marketing to grind to a halt. Subconsciously, we
It’s the holiday season. You’re collecting new leads left and right from customers looking to score a good deal or win some sweet prizes. Do you ever stop to think how you’ll use these leads after the holiday frenzy has died down? If not, you should. We spoke with expert online marketers to learn how they
You know that social media marketing is important. Even if you already have a solid social media presence, the holidays give you the chance to take a look at what you’re doing and add a bit of a twist. I spoke with six experts who shared their insights on how to approach your social media marketing
The holidays are knocking at the door. In the past, businesses often had a playbook for the holiday season. However, 2020 threw those playbooks on a yule log and burned them to a crisp. Given the changes to how people go about their daily lives, marketers are looking to start afresh in 2021. I reached out
Twitter is all about community. While this might also be true of other social media platforms, the fast-paced nature of Twitter facilitates more frequent interactions with followers. The interactions can help build a real relationship formed between brands and their followers. That’s why, when brands do something good, especially on days like Giving Tuesday, they want
Online sales during the holiday season are HUGE – we’re talking north of $100 billion a year – and email campaigns are responsible for 20% of all online holiday visits. That’s pretty astounding, isn’t it, considering how much big brands spend on social media marketing and advertising. The real kicker? Consumers who purchase products from an
With 90% of users following a business on Instagram and over 80% discovering new products and services on the platform – it’s business-critical to get your gram-strategy on point. The challenge with Instagram is that it is constantly evolving. Tactics that were effective only a few months ago may not get the same engagement today. Instagram’s
TikTok might be just the social platform you’re looking for to get a competitive advantage this holiday season. Unlike any other social network, it brings down the corporate barriers – its fun, personal, and addictive nature makes the engagement rates hefty. Especially if you’re targeting millennials, who spend hours on end in TikTok vortexes, hunting for
For retailers, marketers, and many small business owners, September brings more than a chill to the fall air – it brings the anxiety-fueled anticipation of the impending holiday season. A successful holiday season can make or break a business’ bottom line, but ensuring that success takes a hefty (and costly) holiday marketing push. Your budget and
Sick and tired of doing the same holiday contests year after year? We get it! We decided to try something new this year. To step out of the box, we took the well-loved holiday tradition of Elf on the Shelf (okay, so some parents may disagree) and made it into a contest for our customers to
NEWSLETTER
RECENT POSTS
