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Marketing Doesn’t Stop When the Ball Drops (How to Engage Holiday Leads and Kickstart 2022)
Business & Marketing Strategy

Marketing Doesn’t Stop When the Ball Drops (How to Engage Holiday Leads and Kickstart 2022)

The beginning of a new year comes with exciting opportunities… It’s a fresh start. A time to reflect, reset, and create ambitious goals for your business. However, when the “ball drops” and the clock strikes 12 on New Year’s Eve, the last thing you want is for your marketing to grind to a halt. Subconsciously, we

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6 Exceptional Examples on Twitter of Companies Spreading Kindness on Giving Tuesday
Holiday

6 Exceptional Examples on Twitter of Companies Spreading Kindness on Giving Tuesday

Twitter is all about community. While this might also be true of other social media platforms, the fast-paced nature of Twitter facilitates more frequent interactions with followers. The interactions can help build a real relationship formed between brands and their followers. That’s why, when brands do something good, especially on days like Giving Tuesday, they want

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The Anatomy of the Perfect Holiday Email Campaign
Email Marketing

The Anatomy of the Perfect Holiday Email Campaign

Online sales during the holiday season are HUGE – we’re talking north of $100 billion a year – and email campaigns are responsible for 20% of all online holiday visits. That’s pretty astounding, isn’t it, considering how much big brands spend on social media marketing and advertising. The real kicker? Consumers who purchase products from an

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7 TikTok Trends and Challenges Your Brand Can Use This Holiday Season
Holiday

7 TikTok Trends and Challenges Your Brand Can Use This Holiday Season

TikTok might be just the social platform you’re looking for to get a competitive advantage this holiday season. Unlike any other social network, it brings down the corporate barriers – its fun, personal, and addictive nature makes the engagement rates hefty. Especially if you’re targeting millennials, who spend hours on end in TikTok vortexes, hunting for

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5 (Mostly Effortless) Ways to Keep Your Holiday Marketing Momentum Going Through 2021
Business & Marketing Strategy

5 (Mostly Effortless) Ways to Keep Your Holiday Marketing Momentum Going Through 2021

For retailers, marketers, and many small business owners, September brings more than a chill to the fall air – it brings the anxiety-fueled anticipation of the impending holiday season. A successful holiday season can make or break a business’ bottom line, but ensuring that success takes a hefty (and costly) holiday marketing push. Your budget and

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How our holiday “Elf on the Shelf” contest helped our customers learn about new features and increased brand awareness
Campaign & Contest Ideas

How Our Holiday “Elf on the Shelf” Contest Helped Our Customers Learn About New Features and Increased Brand Awareness

Sick and tired of doing the same holiday contests year after year? We get it! We decided to try something new this year. To step out of the box, we took the well-loved holiday tradition of Elf on the Shelf (okay, so some parents may disagree) and made it into a contest for our customers to

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