Holiday

For retailers, marketers, and many small business owners, September brings more than a chill to the fall air - it brings the anxiety-fueled anticipation of the impending holiday season. A successful holiday season can make or break a business’ bottom line, but ensuring that success takes a hefty (and costly) holiday marketing push. Your budget and capacity...

This holiday season you’ll be interacting with your customers at an arm’s length… literally! Well, in fact, it’ll probably be much more than an arm’s length because most people are spending the majority of their time at home and online. They’re engaging with friends on social media and spending their Christmas budget at online shops. Compounding this challenge,...

Social media contests are much different from traditional landing page contests. The main distinction is the amount of time they take to create. Social media contests require fewer assets and time to build, leaving you more time to promote your contest and focus on other aspects of your business. The relatively low amount of time it takes...

Christmas will be different in 2020, there’s no questioning that. But the psychology of consumer spending won’t change all that much. Your customers will still be actively searching for gifts, spreading joy, and finding ways to connect with their loved ones at an uncertain time. With that being said, much of your marketing and sales activity will have to...

With Halloween right around the corner, it’s time to prepare your spooktacular marketing campaigns. This year, Halloween will look a little different than usual. Social distancing has changed the way we all interact and the way you need to connect with your customers. Of course, the current world environment is complex, and in-person events, parties, and pop-up stores...