For retailers, marketers, and many small business owners, September brings more than a chill to the fall air - it brings the anxiety-fueled anticipation of the impending holiday season. A successful holiday season can make or break a business’ bottom line, but ensuring that success takes a hefty (and costly) holiday marketing push. Your budget and capacity...
Sick and tired of doing the same holiday contests year after year? We get it! We decided to try something new this year. To step out of the box, we took the well-loved holiday tradition of Elf on the Shelf (okay, so some parents may disagree) and made it into a contest for our customers to...
This holiday season you’ll be interacting with your customers at an arm’s length… literally! Well, in fact, it’ll probably be much more than an arm’s length because most people are spending the majority of their time at home and online. They’re engaging with friends on social media and spending their Christmas budget at online shops. Compounding this challenge,...
Social media contests are much different from traditional landing page contests. The main distinction is the amount of time they take to create. Social media contests require fewer assets and time to build, leaving you more time to promote your contest and focus on other aspects of your business. The relatively low amount of time it takes...
It’s no secret that 2020 is going to be a big year for online shopping. This is especially true for Black Friday sales. After all, nobody wants to be fighting through hoards of shoppers in person, while wearing a mask and worrying about getting sick, when the alternative is shopping in pajamas from home. Retailers get it....
Christmas will be different in 2020, there’s no questioning that. But the psychology of consumer spending won’t change all that much. Your customers will still be actively searching for gifts, spreading joy, and finding ways to connect with their loved ones at an uncertain time. With that being said, much of your marketing and sales activity will have to...
Social distancing has had an unprecedented impact on the economy. Businesses of all shapes and sizes have been affected in one way or another, whether your staff is working from home, office hours have reduced, or the business has had to completely shut down for a period of time. With such significant financial pressure on the bottom line...
You might have seen (and entered) our holiday contest to find Jack the mischievous elf on various pages of our website. We called it “Jack on the Stack,” which is our own version of Elf on the Shelf. Contests where your entrants are required to explore your website can be both fun AND informative. In this post,...
“Deck the halls with boughs of holly, fa la la la la, la la la la!” Whether you’re the type of person who starts listening to holiday music the second there is a chill in the air, or you’re more of a Scrooge who could give a “bah humbug,” getting into the holiday spirit IS very...
With Halloween right around the corner, it’s time to prepare your spooktacular marketing campaigns. This year, Halloween will look a little different than usual. Social distancing has changed the way we all interact and the way you need to connect with your customers. Of course, the current world environment is complex, and in-person events, parties, and pop-up stores...
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