Instagram

Marketers spent more than $1 billion on influencer marketing in 2018. Influencer marketing… A term that barely existed a decade ago. As with any digitally driven marketing tactic, things change at a rapid pace. Something that works one day doesn’t work the next. And new trends can take off overnight. But despite the growth and maturity of influencer marketing,...

Are you eager to give your Instagram account a boost? A simple contest could be a super-effective tool for increasing your brand awareness and engagement on Instagram. According to a study from Tailwind that analyzed over 60,000 Instagram posts, accounts that hold contests grow their follower base 70 percent more quickly than those that strictly opt for...

Social media contests, particularly those on Facebook and Instagram, are excellent marketing tools. They work on a variety of different levels: To grow your account visibility and reach. To promote your brand name and increase awareness. To engage your target audience. To create a stronger bond between your brand and its customers. [icons size='' custom_size='40' icon='fa-star' type='normal' position=''...

Facebook and Twitter are old news; these days, if you want to make your mark on social media, you need an active presence on Instagram. As of late 2017, Instagram claimed 25 million active businesses, with 80 percent of the platform's users following at least one company page. These followers can make a big difference. Of the over...

Which part of this article’s headline convinced you to click on it? Was it the “Instagram followers” part? The “more sales” part? Or, both parts equally? For most business owners, increasing sales is their ultimate goal, but by including the term “Instagram Followers” to this article’s headline, we’ll have increased its SEO and open rate by a good...

Instagram is deprecating features necessary for running hashtag contests via its API on December 11, 2018. Online marketers — commence panic! Now take a deep breath. At ShortStack, our team of engineers updated our hashtag contest capabilities to ensure you still have access to the Instagram features you love. In this blog post, I explain Instagram’s...

Instagram contests bring in followers – one industry study showed a +70% increase in followers for accounts using contests. We wanted to share some ideas that any business could try. In this post, we’ll look at a handful of Instagram contests, examine why they were successful, and identify key elements that drove their appeal. Examples of Inspiring Instagram...

Are you all prepped and ready for the holiday marketing season? Your customers will inevitably be searching far and wide for deals - at their local mall, in their inbox, and on social media. And as I’ve discussed previously, a “deal” is not always necessarily about discounting and devaluing your products but finding an exchange of value...