Instagram

Promotional campaigns, including Facebook and Instagram contests, are a great way to engage existing customers, get in front of new customers, and to collect user-generated content and other useful marketing data. But do you know the most important Facebook and Instagram contest rules? Sponsoring such promotional campaigns comes with legal regulations and restrictions that can be confusing. Whether...

Facebook and Twitter are old news; these days, if you want to make your mark on social media, you need an active presence on Instagram. Over 200 million instagrammers visit at least one business profile every day. And 90% of accounts follow a business on Instagram Getting on Instagram is just the first step. Modern consumers are more...

Instagram contests bring in followers – one industry study showed a +70% increase in followers for accounts using contests. We wanted to share some ideas that any business could try. In this post, we’ll look at a handful of Instagram contests, examine why they were successful, and identify key elements that drove their appeal. Examples of Inspiring Instagram...

Hashtags can help people discover brands, and help brands to connect with people who are searching for specific content, products and/or services. Hashtags are searchable and clickable, and people use them to find conversations and content relevant to their interests. The key to making your brand discoverable, especially on Twitter and Instagram, is using the right...

Imagine if the prize you gave away in a contest created more brand awareness than the contest itself? It may sound crazy, but that is the power of an experience as a giveaway prize. Instead of rewarding a contest winner with a physical product, we’re seeing a trend developing which is all about the Instagrammable experience. And it...

Today’s marketers know how important customer data is to every decision they make. From product development to what type of marketing campaign to run to what time of day to send an email, data is king. However, people are wary of who they give their data to and what data they provide, which makes it harder...

Are you looking to launch a viral giveaway? If they hit the right chord with your audience, social media contests have a way of catching fire. Before you know it, you’ve attracted thousands of new leads, followers, and brand advocates. But what is it about social media giveaways that make them so addictive? Why are these campaigns more likely...

With over one billion Instagram accounts active every month and 90% of those accounts following at least one business, Instagram is an essential part of your marketing playbook. Running Instagram contests is an effective way of achieving a range of sought-after outcomes for your business. Whether you’re looking to increase brand awareness, connect with influencers and partners,...

Google “how to get more followers” and your search results will scroll for an eternity. Everyone’s writing about how to beef up your Facebook and Instagram following because the topic gets so many clicks. What does this boil down to? Business owners are clambering for their share of the follower pie. But is the size of your...