Instagram

Over the past few years, apps like Snapchat have tried to take the image- and video-sharing crown from Instagram, but "The ‘Gram" has found ways to remain comfortably seated on the throne. Not only has Instagram stayed in the lead, they have seen remarkable growth. Since Stories was released, Instagram has seen daily-active-user growth of more than...

When you’re hosting an Instagram contest, there are so many decisions to make. How do you want people to participate? Will you have entry restrictions? What will the prize be? Will you collect UGC? Who will be the winner? That last consideration complicates contests for lots of brands. Deciding who will win—and how to actually pick the...

After Instagram’s algorithm revision in March 2016, Instagram feeds went from showing posts in chronological order to to delivering content in the order Instagram calculated would be most engaging to the individual user. Instagram took into account the number of likes, comments, likes on comments, post saves, direct message replies, and posts to someone else by...

Hi. My name is Jessica, and I’m an Instagram addict. It all began in 2011 because of Instagram’s ease of use and lack of ads. The clean interface coupled with its playful filters made me an obsessed follower. Oh, and above everything, I loved the inherent lack of sales. In the obnoxious online world that screams...

Meet Instagram expert Jenn Herman. Jenn has a three-year streak winning “Top 10 Blog” recognition by Social Media Examiner. More than 100 of her posts are dedicated to delivering marketing insights specifically about Instagram. I devoured her Kindle booklets on Instagram and social media strategy and learned she’s co-authored Instagram for Dummies, due out in early 2018. Naturally,...

Visibility through Facebook’s organic reach just dropped even more, making other points of contact with followers even more important. Stepping up your Instagram game is a strong antidote to this declining Facebook reach. While Instagram’s algorithm still shows content out of order, it does prioritize strong, engaging content, so building up your followers there can help...

So you’re looking for simple ways to build a bigger following on social media. Or maybe you’re looking for a way to collect user-generated content (UGC) to use for marketing. Either way, a UGC hashtag contest may be just what the CMO ordered. User-generated content hashtag contests are really popular at the moment, and for good reason....

I know what you’re wondering: Is there really a way to easily use Instagram for business? And can you really capture leads on Instagram? The answer to both questions is a resounding, yes. How? By running an Instagram promotion or contest. If your next question is: Are there tools that'll make it easy to collect and manage...

When looking to connect with new customers and win over potential leads with Instagram contests, a lot of small businesses rely on the “tag a friend!” strategy as a requirement to enter the contest. There are two problems with this. The first is that it actually goes against Instagram’s policies, and could potentially land your account in hot...

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