Instagram

If there’s one industry the photo-forward platform of Instagram has completely turned on its head, it’s Beauty and Personal Care. There couldn’t be a more perfect environment for trend-setters, personal care evangelists and beauty divas, than a feed of photos, perfectly masqueraded in their appropriate filter. In fact 82% of women believe social media is the...

It’s been nearly six years since Facebook overhauled its promotion guidelines to allow comments and/or likes as contest entries. This type of “Comment or Like to Enter” contest is also known as a Timeline contest. [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" el_class="blog-image-section"][vc_column][vc_column_text el_class=""] Facebook Timeline contests [/vc_column_text][/vc_column][/vc_row] Some third party app providers gasped a little when Facebook made...

In the realm of marketing, the word engagement gets tossed around a lot. You may understand it in reference to your social media profiles - likes, comments, follows, shares, clicks, etc. - since that is where a significant portion of your audience engages with your brand. But why is engagement so important? Fostering a level of engagement helps...

For businesses in the music industry, musicians, events-related organizations, or anyone looking to build hype around something about to kick off, it’s important to amplify your post’s visibility with all of the tools at your disposal. Using popular hashtags can help you reach more people, and for an album release, or boost in ticket sales, choosing the...

Personality, engagement, interactivity, and customization… These are just a few of the many exciting ways to describe Instagram Stories. Debuting in August 2016 as a way for Facebook to compete with Snapchat, Instagram Stories is now a key part of the social media arsenal for avid users, influencers, and brands alike. In fact, every day over 400 million Insta-users...

Do a quick scroll through your Instagram feed. If you’re anything like me, it’s literally back-to-back posts featuring food and cocktails. But when someone asks me, “Where would you like to eat?” even after scrolling past dozens of food finds, my mind is completely void of ideas. How can this be? The problem is this: Instagram is so...

Marketers spent more than $1 billion on influencer marketing in 2018. Influencer marketing… A term that barely existed a decade ago. As with any digitally driven marketing tactic, things change at a rapid pace. Something that works one day doesn’t work the next. And new trends can take off overnight. But despite the growth and maturity of influencer marketing,...

Are you eager to give your Instagram account a boost? A simple contest could be a super-effective tool for increasing your brand awareness and engagement on Instagram. According to a study from Tailwind that analyzed over 60,000 Instagram posts, accounts that hold contests grow their follower base 70 percent more quickly than those that strictly opt for...