Instagram

Businesses turn to social media platforms like Facebook, Instagram, and Snapchat to advertise their products and services, and for good reason. [icons size='' custom_size='40' icon='fa-star' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] In 2021, it’s estimated that there will be 3.02 billion social media users in the world. A large percentage of Internet...

Social media contests, particularly those on Facebook and Instagram, are excellent marketing tools. They work on a variety of different levels: To grow your account visibility and reach. To promote your brand name and increase awareness. To engage your target audience. To create a stronger bond between your brand and its customers. [icons size='' custom_size='40' icon='fa-star' type='normal' position=''...

Which part of this article’s headline convinced you to click on it? Was it the “Instagram followers” part? The “more sales” part? Or, both parts equally? For most business owners, increasing sales is their ultimate goal, but by including the term “Instagram Followers” to this article’s headline, we’ll have increased its SEO and open rate by a good...

Instagram is deprecating features necessary for running hashtag contests via its API on December 11, 2018. Online marketers — commence panic! Now take a deep breath. At ShortStack, our team of engineers updated our hashtag contest capabilities to ensure you still have access to the Instagram features you love. In this blog post, I explain Instagram’s...

Instagram puts businesses in a predicament. The site is undeniably influential, but promoting a business effectively on Instagram is not easy.  Your ability to post links is limited and it's difficult to share content.  Yes, you can throw a single link in your bio, and if you have enough followers on your business page, you can...

Quick: Scroll through your Facebook feed. What do you see? A slo-mo video of your neighbor’s dog shaking off after jumping in the pool? A time-lapse video of your creative friend decorating an elaborate wedding cake? Or maybe a gif of your nephew doing a “sweet jump” off of a homemade ramp?! So much video! It's easy to see...

Since Instagram contests bring in followers – one industry study showed a +70% increase in followers for accounts using contests – we wanted to share some ideas that any business could try. In this post, we’ll look at award-winning contests, examine why they were successful and identify key elements that drove their appeal. Award-Winning Instagram Contests Sawhorse Media, a...

Instagram contests are popular. They're powerful. And they're a perfect way to grow lists of engaged users. Did you know: Instagram contests get 64x more comments than regular posts. 91% of posts with 1,000 comments are contests. Instagram contests get 3.5x more likes than regular posts. Contests conducted with partners get 79% more engagement. But here's the truly eye-opening...