Facebook and Instagram giveaways are effective marketing campaigns for almost any business. They’re often an easy way to bring in new followers, drive up engagement, provide a cache of user-generated content, and generate new leads. Even better, giveaways can provide these results for little cost. There’s one mistake a lot of businesses make with their Instagram and...
Want to get a bunch of free Instagram followers really, really quickly? Want to turn those followers into customers? Of course you do! Who wouldn’t? Good news: Getting free Instagram followers is relatively easy. Bad news: Getting free Instagram users quickly is not. Unfortunately, despite what some businesses selling followers and likes would lead you to believe, there’s...
Marketing agencies, businesses and brands can always anticipate when their biggest marketing initiatives are going to happen every year. After all, major holiday dates are known well in advance and seasonal promotions are fairly predictable. It’s the times in between the big “events” that can be challenging. Like right now. [icons size='' custom_size='40' icon='fa-star' type='normal' position='' border='no'...
This post has been updated to reflect changes in Facebook/Instagram's policies, as announced on December 11, 2018 Instagram changed the way hashtag contests are run in December 2018. Now, Instagram hashtag contest entries must include both the contest hashtag(s) and an @mention of the Instagram Business Account running the contest. Learn more by reading Hashtag Contests &...
This post has been updated to reflect changes in Facebook/Instagram's policies, as announced on December 11, 2018 Instagram changed the way hashtag contests are run in December 2018. Now, Instagram hashtag contest entries must include both the contest hashtag(s) and an @mention of the Instagram Business Account running the contest. Learn more by reading Hashtag Contests &...
Over the past few years, apps like Snapchat have tried to take the image- and video-sharing crown from Instagram, but "The ‘Gram" has found ways to remain comfortably seated on the throne. Not only has Instagram stayed in the lead, they have seen remarkable growth. Since Stories was released, Instagram has seen daily-active-user growth of more than...
When you’re hosting an Instagram contest, there are so many decisions to make. How do you want people to participate? Will you have entry restrictions? What will the prize be? Will you collect UGC? Who will be the winner? That last consideration complicates contests for lots of brands. Deciding who will win—and how to actually pick the...
After Instagram’s algorithm revision in March 2016, Instagram feeds went from showing posts in chronological order to to delivering content in the order Instagram calculated would be most engaging to the individual user. Instagram took into account the number of likes, comments, likes on comments, post saves, direct message replies, and posts to someone else by...
Hi. My name is Jessica, and I’m an Instagram addict. It all began in 2011 because of Instagram’s ease of use and lack of ads. The clean interface coupled with its playful filters made me an obsessed follower. Oh, and above everything, I loved the inherent lack of sales. In the obnoxious online world that screams...
Meet Instagram expert Jenn Herman. Jenn has a three-year streak winning “Top 10 Blog” recognition by Social Media Examiner. More than 100 of her posts are dedicated to delivering marketing insights specifically about Instagram. I devoured her Kindle booklets on Instagram and social media strategy and learned she’s co-authored Instagram for Dummies, due out in early 2018. Naturally,...
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