Marketing Automation

Double opt-in confirmation for email marketing is a hot-button topic among online marketers. Some people argue, with all of our efforts to streamline entry forms to generate leads for our email marketing lists, adding an extra step for folks to confirm the email addresses is counterintuitive. Others believe the confirmation step builds stronger lists and improves...

Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...

Do you work in the travel industry, catering to would-be vacationers?  Whether your target market is snowbirds going south to escape cold winters, students planning spring break trips, or families nailing down summer vacation plans, you can use ShortStack campaigns -- contests, in particular -- to promote your travel business. Contests allow you to collect email...

What’s it take to conduct successful social media contests? It starts with a good idea, but it also takes planning, design, promotion, fulfillment, and more. What does “more successful” even mean? Success, as I hope you'll agree, means achieving the marketing goals you had in mind from the get-go. What might those marketing goals be? I’m going out on a...

Do you segment your lists to get the most out of your email marketing efforts?  Segmenting is the key to getting through to more potential customers, and getting more return on your investment. According to MailChimp’s recent study of their user base, email list segmentation results in a whole slew of impressive statistics. Segmented lists, when compared to...

Let’s examine two very important realities of digital marketing, circa 2017. First, email rules. A recently published study and report, Email Marketing & Marketing Automation Excellence 2017, shows that email—compared to the gamut of digital marketing channels—is rated as the most effective. The same study asked its 2,500 participants to rank the top benefits of email marketing. The...

We know the holidays are hectic, especially for marketers and business owners. Heck, every day is hectic, but when you throw in extended shopping hours, shipping deadlines, holiday promotions, school plays, holiday parties, etc., it’s amazing if we find any time to sleep, let alone stay in touch with customers. That’s why we created our Marketing Automation...