Marketing Automation

The new year is an ideal time for marketers to branch out of their comfort zones and take advantage of emerging trends and developments using the tools we all love. Here at ShortStack, we’re always looking for ways  marketers can implement new ideas into their promotional efforts, and then share what we learn with our readers. In...

Landing pages -- individual web pages that are separate from a company’s main website -- are a way to target specific audiences and make them ripe to buy what you’re selling (so to speak). At ShortStack.com, we create landing pages to highlight specific features of our software, like our analytics reports and our popular free plan. We also...

Landing pages are, basically, stand alone web pages  that have a very focused objective. They're meant to motivate the people who visit them to take a specific action: sign up for a newsletter, enter a contest, download a discount coupon, buy a something, etc. These actions are known as conversions. At ShortStack we have several popular templates our users...

Your social media giveaway, contest or sweepstakes is officially over! Engagement across your social networks has been at an all time high. You grew your social media following and collected hundreds of email addresses from those who entered to win your (relevant and excellent) prize. That’s all fantastic! But now what? Once a social media contest winner has been chosen,...