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Since Instagram contests bring in followers – one industry study showed a +70% increase in followers for accounts using contests – we wanted to share some ideas that any business could try. In this post, we’ll look at award-winning contests, examine why they were successful and identify key elements that drove their appeal. Award-Winning Instagram Contests Sawhorse Media, a...

What makes a Facebook campaign effective? Does effective mean the campaign increased organic reach? Is engagement a measure of effectiveness? What about conversion? Should uniqueness be considered? And for a campaign to be effective, does it have to get results quickly? Did you answer ‘yes!’ to all of our questions? Good, because we feel the same way....

Facebook and Instagram giveaways are effective marketing campaigns for almost any business. They’re often an easy way to bring in new followers, drive up engagement, provide a cache of user-generated content, and generate new leads. Even better, giveaways can provide these results for little cost. There’s one mistake a lot of businesses make with their Instagram and...

Want to get a bunch of free Instagram followers really, really quickly? Want to turn those followers into customers? Of course you do! Who wouldn’t? Good news: Getting free Instagram followers is relatively easy. Bad news: Getting free Instagram users quickly is not. Unfortunately, despite what some businesses selling followers and likes would lead you to believe, there’s...

Every few months we hear about marketing “growth hacks” and new buzzwords, but there are a few tried-and-true tactics that stick around because they work. Twitter contests, for example. Twitter contests can get a lot of traction very quickly, and people are sometimes a little more willing to hit that retweet button than they would be to...

This post has been updated to reflect changes in Facebook/Instagram's policies, as announced on April 4, 2018 Facebook (which owns Instagram) announced today it has disabled several Instagram Platform APIs. Third party Instagram apps will no longer be able to use APIs that provide access to follower lists, likes, relationships and public comments. What does this...

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