A social media competition is sort of like a party. Some have all the right ingredients to make people want to stick around. Others make you want to bolt. One time I went to a halloween party that was the absolute worst. The invitations failed to mention it was a potluck, so the only food/beverage offerings included...
Quick: Scroll through your Facebook feed. What do you see? A slo-mo video of your neighbor’s dog shaking off after jumping in the pool? A time-lapse video of your creative friend decorating an elaborate wedding cake? Or maybe a gif of your nephew doing a “sweet jump” off of a homemade ramp?! So much video! It's easy to see...
Creating a photo contest or "enter to win" giveaway is a tried and true tactic that'll help you win some new business and stir up excitement around your brand. And there are plenty of contest-building platforms you can use to build a basic giveaway or contest. But that's the problem: most of them only allow you to...
If your business is looking to whoop up some fun and excitement, running a contest or giveaway is an obvious go-to tactic. Contests and giveaways are like throwing a party - the intention is for participants to have fun and for you to impart some warm, fuzzy feelings in relation to your brand. Even for participants...
Since Instagram contests bring in followers – one industry study showed a +70% increase in followers for accounts using contests – we wanted to share some ideas that any business could try. In this post, we’ll look at award-winning contests, examine why they were successful and identify key elements that drove their appeal. Award-Winning Instagram Contests Sawhorse Media, a...
What makes a Facebook campaign effective? Does effective mean the campaign increased organic reach? Is engagement a measure of effectiveness? What about conversion? Should uniqueness be considered? And for a campaign to be effective, does it have to get results quickly? Did you answer ‘yes!’ to all of our questions? Good, because we feel the same way....
Facebook and Instagram giveaways are effective marketing campaigns for almost any business. They’re often an easy way to bring in new followers, drive up engagement, provide a cache of user-generated content, and generate new leads. Even better, giveaways can provide these results for little cost. There’s one mistake a lot of businesses make with their Instagram and...
Want to get a bunch of free Instagram followers really, really quickly? Want to turn those followers into customers? Of course you do! Who wouldn’t? Good news: Getting free Instagram followers is relatively easy. Bad news: Getting free Instagram users quickly is not. Unfortunately, despite what some businesses selling followers and likes would lead you to believe, there’s...
Every few months we hear about marketing “growth hacks” and new buzzwords, but there are a few tried-and-true tactics that stick around because they work. Twitter contests, for example. Twitter contests can get a lot of traction very quickly, and people are sometimes a little more willing to hit that retweet button than they would be to...
This post has been updated to reflect changes in Facebook/Instagram's policies, as announced on December 11, 2018 Instagram changed the way hashtag contests are run in December 2018. Now, Instagram hashtag contest entries must include both the contest hashtag(s) and an @mention of the Instagram Business Account running the contest. Learn more by reading Hashtag Contests &...
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