Your fancy new Facebook page is ready for the world to see. Now you want to know: What do you do to build followers? It’s tempting to click that little “Invite Friends to Like this Page” button ...
One second you’re taking a quick moment out of your day to look up a creative solution for decluttering your bathroom. The next moment, your computer screen is abnormally bright. You look up and notice you’re sitting in a dark room. The sun has set ...
When you’re hosting an Instagram contest, there are so many decisions to make. How do you want people to participate? Will you have entry restrictions? What will the prize be? Will you collect UGC? Who will be the winner? That last consideration complicates contests for lots of brands. Deciding who will win—and how to actually pick the...
This post has been updated to reflect changes in Facebook/Instagram's policies, as announced on December 11, 2018 Instagram changed the way hashtag contests are run in December 2018. Now, Instagram hashtag contest entries must include both the contest hashtag(s) and an @mention of the Instagram Business Account running the contest. Learn more by reading Hashtag Contests &...
After all the planning, posting, and prize selection, picking a winner for your Facebook contest doesn’t sound so daunting … until you sit down to actually do it. There are, for starters, many different ways to pick a winner for a Facebook contest and you don’t want to make this important decision toward the end of the...
When looking to connect with new customers and win over potential leads with Instagram contests, a lot of small businesses rely on the “tag a friend!” strategy as a requirement to enter the contest. There are two problems with this. The first is that it actually goes against Instagram’s policies, and could potentially land your account in hot...
All good things must come to an end. However, when a Facebook contest is over, there’s still some work to be done. Job #1: Picking a winner! There are some important steps to take to ensure that your selection process meets Facebook guidelines and doesn’t have any of your entrants crying “foul!” Here are 4 best practices...
Letting someone know they’ve won your contest or giveaway can be the most fun part of the whole "contest" experience. After all, you get to deliver exciting news! But if you haven’t planned ahead, wrapping up a contest and picking a winner can also be kind of stressful. When answering support requests for ShortStack, every once in...
If you’re a consumer looking for a new car, a new pair of jeans or a new shade of lipstick, who are you going to look to for a recommendation? A: Brands that are trying to sell you their latest and greatest? Or, B: Someone who has already purchased the item and is raving about it...
We dipped my toes into online advertising a few years ago when we created a 100 x 72 pixel right-hand-side Facebook ad. Our mission was to promote an ebook to people outside of our fanbase. For a $276.91 advertising spend our eBook ad earned us 4,077 new Page Likes and was clicked a grand total of 2,664 times. Not bad! Since...
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