ShortStack FAQs

This post has been updated to reflect changes in Facebook/Instagram's policies, as announced on December 11, 2018 Instagram changed the way hashtag contests are run in December 2018. Now, Instagram hashtag contest entries must include both the contest hashtag(s) and an @mention of the Instagram Business Account running the contest. Learn more by reading Hashtag Contests &...

When looking to connect with new customers and win over potential leads with Instagram contests, a lot of small businesses rely on the “tag a friend!” strategy as a requirement to enter the contest. There are two problems with this. The first is that it actually goes against Instagram’s policies, and could potentially land your account in hot...

Letting someone know they’ve won your contest or giveaway can be the most fun part of the whole "contest" experience. After all, you get to deliver exciting news! But if you haven’t planned ahead, wrapping up a contest and picking a winner can also be kind of stressful. When answering support requests for ShortStack, every once in...

We dipped my toes into online advertising a few years ago when we created a 100 x 72 pixel right-hand-side Facebook ad. Our mission was to promote an ebook to people outside of our fanbase. For a $276.91 advertising spend our eBook ad earned us 4,077 new Page Likes and was clicked a grand total of  2,664 times. Not bad! Since...