If you’re planning on running an online contest, I have a little disconcerting news for you: people cheat. It happens in contests of all sizes, no matter the prize or premise. You may think, “My contest is immune to cheaters - I’m just giving away a few bottles of nail polish.” But I’ve seen cheating happen in...
Having users upload files for participation in a marketing campaign is nothing new. Photo and video submission contests are powerful ways to engage with your customers and collect user-generated content in the process. But what about other file types? Have you considered the concept of accepting PDF uploads in your campaigns? ShortStack recently added a PDF upload feature that...
Referral, partner and affiliate programs are a great way for marketers to make a little extra cash, and for businesses to attract more eyes to their product. Both programs bring new customers to your business through advocates of your product. At ShortStack, our referral program offers up 15% commission for each person who signs up for our service...
Landing pages -- individual web pages that are separate from a company’s main website -- are a way to target specific audiences and prime them to buy what you’re selling. At ShortStack.com, we create landing pages to highlight specific features of our software, like our analytics reports and our popular hashtag contests. We also create landing pages that...
Branding is more important than ever… It’s estimated that multi-platform brand consistency can increase revenue by 23% and it takes 5 to 7 impressions for people to remember your brand. In short, you need to generate brand visibility across multiple platforms to build trust and recognition with prospects. A small, but significant thing you can do to increase brand...
We can all agree that email marketing is still one of the most powerful ways to connect with your audience. But if your idea of email marketing is sending one homogeneous message to a single list of subscribers, I have some exciting news to share: there’s a lot you can do to step up your email...
Whether your client base represents a vast smorgasbord of industries or your services better serve a market niche, it's imperative that you’re able to deliver on whatever requests come your way. Thousands of agencies have trusted ShortStack to be their go-to for contests, giveaways, hashtag campaigns, quizzes, landing pages, and pretty much whatever other interactive digital content...
Are you looking to create contests, giveaways, or interactive landing pages at speed? If so, the ShortStack template library will be your best friend. With over a decade of experience, data from thousands of campaigns, and an almost endless list of split tests, the ShortStack team has learned a thing or two about optimizing landing pages. Those learnings have...
“Deck the halls with boughs of holly, fa la la la la, la la la la!” Whether you’re the type of person who starts listening to holiday music the second there is a chill in the air, or you’re more of a Scrooge who could give a “bah humbug,” getting into the holiday spirit IS very...
If you're looking for tips about how to grow an email list, you've come to the right place. We asked a handful of business owners and marketing experts for their go-to tips and tools for collecting email addresses they can then use to generate new leads, and stay in touch with existing customers. Here are 16 easy ways...
