Comment contests are contests or giveaways you run right from a Facebook or Instagram post. You’ve certainly seen one or more the last time you scrolled through your feed. On Instagram, they usually ask participants to like the post and/or profile, tag a friend in the comments, or simply leave a comment that is relevant to
Most marketers create a contest or landing page with the goal of collecting email addresses through an entry form. But what if I told you that what happens AFTER entries are submitted and emails collected is also important? Though it might not seem important, what you display after form submission is valuable real estate. A thank
Running a digital marketing agency can be extremely resource-heavy… The more clients you get, the more staff you hire, and the more leads you need to find. It can be a stressful hamster wheel of growing pains. That’s why you need to be aware of the essential expenditure that delivers on your clients’ expectations compared to
If you’re planning on running an online contest, I have a little disconcerting news for you: people cheat. It happens in contests of all sizes, no matter the prize or premise. You may think, “My contest is immune to cheaters – I’m just giving away a few bottles of nail polish.” But I’ve seen cheating happen
Landing pages can be a crucial step in a high-converting sales funnel. But for retailers, small business owners, and some marketers, you may think hiring an expensive web designer is the only way to get professional results. Much like so many other mediums of content creation, there are tools to help you build and publish landing
Having users upload files for participation in a marketing campaign is nothing new. Photo and video submission contests are powerful ways to engage with your customers and collect user-generated content in the process. But what about other file types? Have you considered the concept of accepting PDF uploads in your campaigns? ShortStack recently added a PDF
As an iPhone user, Apple’s announcement last June that they would start requiring apps to ask for permission to track folks across websites and apps was a welcome surprise. The feeling that I could be in control of just a bit of the information that was being collected about me felt good. However, as a marketer,
Referral, partner and affiliate programs are a great way for marketers to make a little extra cash, and for businesses to attract more eyes to their product. Both programs bring new customers to your business through advocates of your product. At ShortStack, our referral program offers up 15% commission for each person who signs up for
Landing pages — individual web pages that are separate from a company’s main website — are a way to target specific audiences and prime them to buy what you’re selling. At ShortStack.com, we create landing pages to highlight specific features of our software, like our analytics reports and our popular hashtag contests. We also create landing pages
In any type of contest, with prizes ranging from a $50 gift card to a brand new SUV, there is one universal truth: participants should feel excited at the prospect of winning. But when contest fraud is suspected, that excitement can quickly turn into feelings of resentment and frustration. Whether your contest’s goal is to help
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