What are you doing -- right now -- to promote your new campaign? Remember back in the good old days -- like 2015 -- when you'd build a campaign and get hundreds or thousands of entries? Or when you'd share a blog post on Facebook and get a gazillion likes and shares? The idea that "If...
ShortStack’s templates are a great guide for helping you build professional looking landing pages, contests and giveaways, but when you’re looking for a truly custom look, nothing can compete with using custom images to complement the look of your brand. When it comes to using graphics and images in your landing pages, knowing a few tricks of...
If you’re planning on running an online contest, I have a little disconcerting news for you: people cheat. It happens in contests of all sizes, no matter the prize or premise. You may think, “My contest is immune to cheaters - I’m just giving away a few bottles of nail polish.” But I’ve seen cheating happen in...
We all know how important color is to brands. Different colors can convey different meanings and can affect our buying behavior. For example, if you run a yoga studio, then cold colors like blues and greens would evoke a sense of calm. Likewise, maybe you’re selling a new sports drink and you want to bring forth...
Whether the COVID-19 virus has affected you directly or you’re among the millions who will suffer the economic impact of a nation-wide quarantine (or both!), it’s so important to try and focus on the positive. 1.) You’re not alone. There is comfort in knowing that the nation and many parts of the world are experiencing these...
By now you’ve seen a million blog posts with tips for working from home. They want you to “find a dedicated workspace” or “get ready for work like you would any other day.” That’s great and all, but let's be real. When I started to WFH (work from home) about eight years ago, most of my...
The events happening around the world at the moment are unprecedented… Things that once appeared to be a far-fetched Hollywood storyline are now the reality of day-to-day living for many individuals. Our governments have some extremely hard choices to make about societal health and economic prosperity. For many businesses, the decision to lock down the activity of non-essential services...
We can all agree that email marketing is still one of the most powerful ways to connect with your audience. But if your idea of email marketing is sending one homogeneous message to a single list of subscribers, I have some exciting news to share: there’s a lot you can do to step up your email...
Remember when your parents and teachers told you “you can be anything you wanna be”? In a way, that’s especially true today. In this information age, we can learn just about anything - it just takes some time to digest a few “how to” articles and YouTube videos. This isn’t to say you can learn to...
Ever wonder what designers are using to make the landing pages and websites they design wow-worthy? I do, too. Try as I may, I never have the right touch. That’s why I asked our graphic design magician what she thinks anyone can do to take their online marketing campaigns to the next level. She gave me...
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