We can all agree that email marketing is still one of the most powerful ways to connect with your audience. But if your idea of email marketing is sending one homogeneous message to a single list of subscribers, I have some exciting news to share: there’s a lot you can do to step up your email...
Whether your client base represents a vast smorgasbord of industries or your services better serve a market niche, it's imperative that you’re able to deliver on whatever requests come your way. Thousands of agencies have trusted ShortStack to be their go-to for contests, giveaways, hashtag campaigns, quizzes, landing pages, and pretty much whatever other interactive digital content...
Are you looking to create contests, giveaways, or interactive landing pages at speed? If so, the ShortStack template library will be your best friend. With over a decade of experience, data from thousands of campaigns, and an almost endless list of split tests, the ShortStack team has learned a thing or two about optimizing landing pages. Those learnings have...
“Deck the halls with boughs of holly, fa la la la la, la la la la!” Whether you’re the type of person who starts listening to holiday music the second there is a chill in the air, or you’re more of a Scrooge who could give a “bah humbug,” getting into the holiday spirit IS very...
If you're looking for tips about how to grow an email list, you've come to the right place. We asked a handful of business owners and marketing experts for their go-to tips and tools for collecting email addresses they can then use to generate new leads, and stay in touch with existing customers. Here are 16 easy ways...
Running a digital marketing agency can be extremely resource-heavy… The more clients you get, the more staff you hire, and the more leads you need to find. It can be a stressful hamster wheel of growing pains. That’s why you need to be aware of the essential expenditure that delivers on your clients’ expectations compared to the non-essential spend...
When a person clicks on your Facebook ad, you have 8 seconds to grab your visitor’s attention and get them to convert, i.e., purchase your product/service, download your resource, register for your webinar, make an appointment, etc. This means the design and copy on the landing page you link to have to be spot on. Over the...
Promotional campaigns, including Facebook and Instagram contests, are a great way to engage existing customers, get in front of new customers, and to collect user-generated content and other useful marketing data. But do you know the most important Facebook and Instagram contest rules? Sponsoring such promotional campaigns comes with legal regulations and restrictions that can be confusing. Whether...
What are you doing -- right now -- to promote your new campaign? Remember back in the good old days -- like 2015 -- when you'd build a campaign and get hundreds or thousands of entries? Or when you'd share a blog post on Facebook and get a gazillion likes and shares? The idea that "If...
People ask me every day: “How do I run contests on Facebook?” and "How much does it cost to run a contest on Facebook?" These aren’t dumb questions. After all, Facebook is one of the most visited sites on the planet, so people are motivated to use it to get traction for their businesses. But the...
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