Social Media

We may be looking at three of the season's biggest shopping days in the rearview mirror, but there is still plenty of shopping to be done during December. There's still Free Shipping Monday, Super Saturday and Green Green Monday,  just for starters.  And all that shopping means an increased risk of identity theft. Don't let it happen...

How often do you think about branding for your business? Hopefully your answer falls somewhere between "all the time" and "so much that I even dream about it!" Entrepreneur defines branding as "The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products." Why is branding so important? Branding does more than...

Google knows a lot about our shopping habits. In fact, based on data Google gathered in 2014, you can expect the business shopping time on Black Friday 2015 will be between 2 p.m. and 4 p.m. In other words, that's when you can expect to see people wrestling over discounted flat screen TVs and stand mixers. Here...

Do you have a YouTube channel for your business? Do you know how to create the content that is most likely to get video shares? Or maybe you've been wanting to experiment with Facebook video? At ShortStack, we use video primarily as an educational tool, with quick how-to tutorials for our users. Inspirational videos and how-to educational videos get more shares than straight-up sales messages. Did you know: • 71% of people...

Have you been inundated with holiday marketing efforts for the last few weeks? Are you looking for ways to grab a share of the activity for your own business? It's not too late! Just look at some of the shopping stats in this infographic from The Shelf. We pulled some of the highlights, plus added in some...

Which channels do you use to communicate deals and promotions and other marketing information to your customers? Do you know which channels they prefer? Since it's the time of year when consumers are inundated with advertising-related communications, including sale announcements and coupons, it's probably a good time to ask. If you're curious to know what your customers prefer, create a...

The clock is ticking!  According to holiday shopping trends, our biggest shopping days are right around the corner! Thanksgiving is just a few weeks away -- and that means so are Black Friday and Cyber Monday, traditionally two of the biggest shopping days of the year. If you haven't paid a visit yet, head over to our Holiday...

We've been hard at work pulling together all of our best holiday resources, along with some new ones, to help you meet your 2015 holiday marketing goals. You'll find details and links to all these resources on our Holiday Workshop page, including: 9 Professionally Designed Templates -- Trick or Treat Story Contest -- Thanksgiving Recipe -- Black Friday/Cyber Monday Coupon Code --...

"What are the best times to post on social media?" It's a question that every person who manages social media for a company has asked herself at some point. This infographic from Start a Blog 123 does a great job of laying out the best days and times to post on various platforms. Some of the highlights include: •...

Don't look now but the holiday shopping season is upon us. Actually, you should totally look now -- or at least look at the social media contests and other marketing campaigns you've got on your lineup. We're putting the final touches on our new holiday templates -- and you can see some of our "old" favorites, like...