Social Media

Content marketing continues to be a powerful strategy for businesses. And these days, many businesses have turned to influencer marketing to give even longer legs to their content. By definition, influencer marketing is "a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or...

Customer transactions, web browsing traffic and social media interaction all create an explosion of data. But collecting a mass of data is only the first step. Analyzing and understanding the data insights needed to drive the highest customer experience is what matters more. In today’s digital age, data analytics is crucial for brands. Knowing what motivates customers to...

You can't read a business-related news story, or watch one on TV, without hearing someone talk about data and data-driven marketing. So what exactly is data-driven marketing? Data-driven marketing is marketing based on insights that come from the analysis of data about or from customers. With the amount of data that's available to marketers, there's no excuse for not doing...

You have a blog, right? Of course you do, because you know companies that post regularly to their own blog drive more traffic to their website. The infographic below includes 10 must-do blogging tips, but first, we have a few of our own: • Post on a regular schedule. Most “how to” blogging blogs, advise posting at least twice...

Landing pages are, basically, stand alone web pages  that have a very focused objective. They're meant to motivate the people who visit them to take a specific action: sign up for a newsletter, enter a contest, download a discount coupon, buy a something, etc. These actions are known as conversions. At ShortStack we have several popular templates our users...

Are you on Snapchat? Or have you wondered if it's even a useful business tool? The company was most recently valued at (an insane) $15 billion and 71 percent of users are younger than 25. We haven't explored it much yet, to be honest, but have started checking out the daily stories from media brands like National Geographic,...

The great thing about ShortStack's users is that you're continually providing us with feedback on how we can make the platform better fit your needs. Today we're excited to tell you about some of our most recent updates -- suggested by you! Some of our favorites include the ability to copy and paste widgets (or containers of...

ShortStack's CEO Jim Belosic recently sat down with the SEO experts at Media Shower and offered his insights on social media promotions and other contests. We've included a few excerpts below but for the full interview, head here. Media Shower: How important are social contests and promos today for the growth of a brand? Jim Belosic: They remain the easiest...

Landing pages are stand-alone web pages typically used to generate leads or motivate users to click through to another page. A lead-generating landing page will typically ask the page's visitor to fill out a form in exchange for access to a resource (such as an ebook or whitepaper), a webinar, a discount coupon, free trial, contest entry,...