Social Media

There are many factors that influence a purchasing decision, or in this case, the landing page conversion rate. Color is one of the most studied marketing aspects that influence the psychology behind decision-making. Color can persuade to purchase or turn a customer away within seconds. Color perception in branding is an important topic for marketers because colors represent...

Have you wondered about the times of day your content is most likely to be shared on social media networks? Do you know during which days of the week your followers are the most highly engaged? Is the time of engagement different on Facebook than on Twitter or on Instagram?  Creating and posting awesome content on social media platforms...

Social media can be a really powerful marketing tool that businesses of all sizes can use to build a brand. But posting the wrong kinds of things can harm your reputation.  We all hear about the biggest social media fails --remember Amy's Baking Company? But plenty of other companies commit far less egregious but potentially just-as-destructive errors every day. Here's...

What is the optimal number of Facebook posts to share each day? Will I hurt my Instagram engagement if I post more?  How many blog posts should my brand be publishing each month?  These gnawing questions can be tough to answer. Thankfully, the research-loving folks at Buffer and SumAll collaborated to create today's featured infographic. Now all your posting worries can be...

Giving products and services away on social media is a relatively easy way to get people to interact with your brand or business. According to a 2013 study, more than half of the people who answered one  survey said they followed brands in order to participate in contests and access discount coupons. But contests and promotions are really...

Lately we've been talking a lot about action-gating. Action-gating is when you ask users for information and then reward your audience after they fill out a form, sign up for a newsletter, vote or perform some other action. It is different from, and better than, Like-gating. Sometimes it can be hard to visualize something until you see it in action...

If you're not currently a listening to any social media podcasts,  consider this post your kick in the pants to start. The last couple of years, podcasts have spiked in popularity. Whether it's because smartphone and wearable technology is becoming more widespread or because the media has given podcasting a new breath, either way, audio is definitely having...

Confession time: I am not a designer. Actually, I have very little experience using photoshop or any other professional design tools. That said, I still want to create designer-quality images quickly and on my own. Sounds like wishful thinking, right? Wrong! Nowadays there are lots of online tools (most of which are free!) that make it easy...

In the past few years, content marketing has become the hottest form of marketing out there. But make no mistake: Content marketing is not hot because it’s trendy, it’s hot because it works. For the last year or so, my company, ShortStack, has relied solely on content marketing. My decision to shift away from advertising and toward...