Social Media

Meet Instagram expert Jenn Herman. Jenn has a three-year streak winning “Top 10 Blog” recognition by Social Media Examiner. More than 100 of her posts are dedicated to delivering marketing insights specifically about Instagram. I devoured her Kindle booklets on Instagram and social media strategy and learned she’s co-authored Instagram for Dummies, due out in early 2018. Naturally,...

What’s it take to conduct successful social media contests? It starts with a good idea, but it also takes planning, design, promotion, fulfillment, and more. What does “more successful” even mean? Success, as I hope you'll agree, means achieving the marketing goals you had in mind from the get-go. What might those marketing goals be? I’m going out on a...

You think Instagram is hot? Kardashian gossip is hot. Those fidget spinner things are were hot.  Instagram is on fire. It’s enjoying gonzo growth, unmatched by any social media network ever. Smart Insights reports Instagram doubled its user base, to 800 million, during the past two years. Sprout Social reports 70% of US businesses use Instagram. ...

It's time to get creative with Halloween social media campaigns. Halloween is crazy big business in the U.S. In 2016, total Halloween spending was 8.4 billion, according to the National Retail Federation. And since 171 million people will celebrate Halloween this year, there’s plenty of opportunity for businesses to get in on the action—even if you don’t...

When it comes to connecting with customers -- existing and new -- few things beat social media contests, giveaways and sweepstakes.  Contests excite fans of a brand and, when done right, encourage sharing and motivate those fans to spread the word about the giveaway, ultimately doing much of the heavy lifting for the contest's host --...

We're nearly a third of the way through 2017 (!) and so now is a good time to take a look at what are shaping up to be the top social media trends this year. Less than a decade ago few people (save, perhaps, Mark Zuckerberg) could have predicted that social media platforms would become the kinds...

If you're planning to revamp your website this year, this infographic will help you prioritize the design elements you include, based on this year's design trends. Thanks to R-Style Lab for sharing this one with us. The details couldn't be simpler: • Conversational UIs • Material Design & Gradients • United Design • Big, Bold Type • Experimental Layouts • Personalization • Mobile-first ...

Have you ever added up the number of minutes you spend on social media? You might not want to! Seriously, here's how much time the users of the most popular social media sites spend on their favorite platforms each day: YouTube: 40 minutes Facebook: 35 minutes Snapchat: 25 minutes Instagram: 15 minutes Twitter: 1 minute All those minutes...