Social Media

Do you ever wonder if you're reaching the "right" audience for your business' products and services? Well, considering there are hundreds of social networks out there -- from aSmallWorld (a travel network for the "social elite") to Zooppa (a network for advertising creatives) there are likely a few demographics you're missing with your Facebook and Twitter posts. And...

Contests are a great way to get a lot of conversation and buzz happening around your brand. Many brands focus on the short-term goals: get new followers and leads, and improve engagement. These are worthy goals, but only focusing on immediate outcomes can be a missed opportunity. Your contest doesn’t only have to yield short-term results. You can also...

As one of the most intricate disciplines, marketing takes its energy from psychology, economy, and entrepreneurship. Marketers need to know how businesses function – the intricacies of the sales process, the best ways to convince consumers to buy, and even the best technology to help them in this process. Technology, Entertainment, and Design (TED) Talks are amazing...

Do you find it hard to keep up on newsworthy moments that affect how we all use social media? It's no wonder. Things change all the time, as this infographic from The Website Group makes obvious. Each month during 2016 significant changes were made to some of the most popular social networks. January 2016: Instagram increased video ad...

It's a new year and you know what that means: new goals to set and design tweaks to plan. Today's infographic outlines 10 web design trend predictions for 2017, offers plenty of things to think about. 1. Micro-mini interactions Micro-mini interactions are interactive animations that can make user interface more appealing. The animations can communicate state and provide...

The new year is an ideal time for marketers to branch out of their comfort zones and take advantage of emerging trends and developments using the tools we all love. Here at ShortStack, we’re always looking for ways  marketers can implement new ideas into their promotional efforts, and then share what we learn with our readers. In...

If sprucing up your LinkedIn profile has been on your to-do list for awhile, consider today's post a prompt. Leisure Job's Ultimate Cheat Sheet promises to help you achieve LinkedIn profile perfect in just seven steps! Here's a quick overview of the elements to include: Your name! Include your first, last and middle names. A headline. Write a...

We've been hard at work pulling together all of our best holiday resources, along with some new ones, to help you meet your 2016 holiday marketing goals. You'll find details and links to all these resources on our Holiday Workshop page, including: 7 Professionally Designed Holiday Templates ShortStack's pro designers have built an entire library of templates you can...