Social Media

How does your business handle customer service inquiries? Do you rely on a call center? Use Twitter or Facebook or a service like ZenDesk or HelpScout? All of the above? Did you know 70 percent of customers now expect a to find self-service customer support options on a company's website? And did you know that by 2020...

Today we're sharing a few of the social business and marketing news stories that caught our attention this week. As if we didn't already spend enough time with our faces buried in our phones, along comes Pokemon Go. Stories about the game dominated marketing and business news this week (making us wish we'd invested a few ducats...

Is your blog SEO friendly? This  infographic contains tips that will help make your blog more searchable and thus more findable. We also included links within in each tip where you can learn more about how these various tips can help. Choose the right web host. Before you commit to a provider, inquire about support for plug-ins,...

We're guessing most of you are out of the office, enjoying a day off today! Those of you who happen to be working, though, might be interested in checking out some interesting stats related to America's birthday celebration. Thanks to Wallet Hub for putting together these fun facts: • 43 percent of Americans celebrate the holiday watching fireworks. • At...

Have you experience a setback or hurdle that has affected how you do business? Ideally you've learned a thing or two from the challenges you've faced and used what you've learned to improve your business. Here are ten harsh truths about business. These things may not be fun to hear or think about, but they can help...

Do you use YouTube for your business? The following stats should make the platform intriguing for most brands. • YouTube has more than a billion users. • YouTube reaches more than 18-49 year old users than any cable network in the U.S. ~~> if this is a target demographic for you, this stat should get your attention. • 80 percent of...

By this point, every business knows that social media plays an important role in marketing. But for businesses that sell tech-related products, including gadgets, it's a clear path to customers. Today's infographic, from Posterscope, includes some eye-opening statistics: • 61 percent of tech-savvy consumers engage with brands that use live social media feeds in their digital screen advertising...

"SEO is social and social is SEO." It's a bold claim made in the infographic below, but as modern marketers know, to ignore the role of social media in search is to put your business in peril. In today's infographic, from content marketing agency Brafton, you can see the connection between the two. Here are some highlights: • Search engines focus on...

Over the last decade, Facebook has emerged as one of the most important marketing tools for businesses of all sizes. Facebook has 1.59 billion monthly active users, which is a 14 percent increase on a year-to-year basis. From a simple social network, Facebook has transformed itself into a giant that is considered to be a leading...