Social Media

As you may have noticed from our Facebook and Instagram profiles, our team recently attended Social Media Marketing World (SMMW). This was our fourth year in attendance, and we love connecting and collaborating with social media marketers from around the world. It's exciting to see where the field is heading, so we're imparting some knowledge we've...

Whether you’re managing the social media presence for a small business or a large corporation, "doing social media" is a lot more work than many would expect. Creating and distributing great content on a regular basis on just one social media site, and then keeping track of the engagement can already be tons of work; once...

By Marco Mijatovic “A picture is worth a thousand words," so the saying goes, and we certainly can't underestimate the power of an image and its ability to evoke the emotions that can lead to purchasing decisions. Images get more engagement Smart marketers know that. Posts with images are getting more views, shares and likes on social media platforms...

Email is a powerful player in content marketing, and making an impact in users' inboxes is no easy task. According to a research report by Radicati, business owners will receive an average of 96 emails per day by 2019 — and many people are already receiving that much in 2016! That means that most people are inundated...

Most people who use Facebook as a marketing tool barely scratch the surface of the platform's power. Post Planner, the easy-to-use post-creation and scheduling tool, recently pulled together this information-packed infographic that will make a Facebook master out of anyone who implements the tips. Here are the 12 Secret Facebook Features Every Marketer Should be Using: The Save...

Do you use campaigns --  like contests and other giveaways -- to collect email addresses? Did you know that email is still the most effective way to reach your existing customers, or that hosting campaigns is the beset way to collect new email addresses? If you're ready to start building an email list, we can help and today's infographic...

ShortStack HQ is in Reno, Nev., a little hamlet that's a three-and-a-half hour drive from San Francisco (and eight hours from Las Vegas). Reno was known for many decades as the divorce capital of the U.S., among other things. But in recent years, it's become known as a burgeoning tech startup region, and has gotten tons of national press thanks to Tesla's...