Social Media

Blogging is one of the best "inbound marketing" tactics you can use to bring traffic to your business' website. How does it work? Every post you publish adds another indexed page to your website, giving you yet another opportunity to be found by search engines. Once a post is published, promoting it on social media platforms gives you...

Whether you're building campaigns, writing ebooks or creating infographics, odds are you're using text. And when it comes to good design, certain fonts are more likely to help you get your message across. We've written about how colors in logos and other branding elements can affect how people perceive your brand, and the same thing goes with fonts.To improve...

Long gone are the days when marketers could force their fans and followers to “like” their content or Facebook page in order to participate in giveaways and other promotions. In 2014 Facebook banned the practice. Marketers began using Action-Gating as a way to increase engagement and generate leads. Action-Gating Motivates Users to Give You Information Action-Gating is when...

Can you believe we're already in the second week of February? We just took down the Christmas decorations! Now seems like as good a time as any to think about the year ahead, including the anticipated social media trends. According to CJG Digital Marketing, these are the trends to take advantage of for the rest of this...

Do you use landing pages to capture specific segments of your customer and users? Landing pages are simply web pages that are generally separate from a business's main website and designed with one purpose in mind. Before we go too much farther, it's important to understand why they are important in the first place. • They offer a place...

Did you know that if your website doesn't have a responsive design -- meaning the content doesn't adapt to a variety of screen sizes -- your SEO efforts could be affected. It's true: Google takes responsiveness into account when it ranks your pages. And now that 50 percent of Google's searches come from mobile devices, responsiveness isn't just nice...

Marketers often approach content marketing and social media marketing as two different entities, creating separate strategies for both of them. This happens when social media is considered as a platform for simply sharing content. The reality is to the contrary. Content is at the heart of any successful social media marketing campaign and social media marketing cannot...

Content marketing is marketing that is focused on creating and distributing valuable, relevant, and consistent content to attract a clearly defined audience.  This continues to be the focus of many brands' marketing efforts. The best content -- blog posts, video, infographics, ebooks, or even social media posts - is optimized for SEO, and designed to build reciprocal links...