User-Generated Content (UGC)

Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...

Hashtags can help people discover brands, and help brands to connect with people who are searching for specific content, products and/or services. Hashtags are searchable and clickable, and people use them to find conversations and content relevant to their interests. The key to making your brand discoverable, especially on Twitter and Instagram, is using the right...

Today’s marketers know how important customer data is to every decision they make. From product development to what type of marketing campaign to run to what time of day to send an email, data is king. However, people are wary of who they give their data to and what data they provide, which makes it harder...

Think you’re too late to start your holiday advertising and maybe even get some new initiatives out in the wild? You’re not! The last Saturday before Christmas is called "Super Saturday" for a reason. Need proof that you still have time to get shoppers through your doors? Just take a peek at any big brand’s Instagram, Twitter,...

If there’s one industry the photo-forward platform of Instagram has completely turned on its head, it’s Beauty and Personal Care. There couldn’t be a more perfect environment for trend-setters, personal care evangelists and beauty divas, than a feed of photos, perfectly masqueraded in their appropriate filter. In fact 82% of women believe social media is the...

Why should someone trust your business? Maybe they find you by typing a query into Google. Or perhaps they stumble across your business from a Facebook ad or a link from someone else’s website… At this point in the relationship, you’re nothing but a stranger. Yes, they’ve found their way to your website, but what makes you any more...

For businesses in the music industry, musicians, events-related organizations, or anyone looking to build hype around something about to kick off, it’s important to amplify your post’s visibility with all of the tools at your disposal. Using popular hashtags can help you reach more people, and for an album release, or boost in ticket sales, choosing the...

Many marketers focus their promotion efforts around major holidays. But why stop collecting leads during the “slower” months? Take advantage of the quieter time of the year, and build lists that will come in handy all year round with a campaign that celebrates SPRING! Below you will find six campaigns, along with helpful tips for setting...