User-Generated Content (UGC)

If there’s one industry the photo-forward platform of Instagram has completely turned on its head, it’s Beauty and Personal Care. There couldn’t be a more perfect environment for trend-setters, personal care evangelists and beauty divas, than a feed of photos, perfectly masqueraded in their appropriate filter. In fact 82% of women believe social media is the...

Why should someone trust your business? Maybe they find you by typing a query into Google. Or perhaps they stumble across your business from a Facebook ad or a link from someone else’s website… At this point in the relationship, you’re nothing but a stranger. Yes, they’ve found their way to your website, but what makes you any more...

For businesses in the music industry, musicians, events-related organizations, or anyone looking to build hype around something about to kick off, it’s important to amplify your post’s visibility with all of the tools at your disposal. Using popular hashtags can help you reach more people, and for an album release, or boost in ticket sales, choosing the...

Many marketers focus their promotion efforts around major holidays. But why stop collecting leads during the “slower” months? Take advantage of the quieter time of the year, and build lists that will come in handy all year round with a campaign that celebrates SPRING! Below you will find six campaigns, along with helpful tips for setting...

The barriers to starting an eCommerce business are smaller than ever… In reality, all you need is a Facebook account so you can access the marketplace, as well as some goods to sell, and you’re off to the races. But starting an eCommerce business and growing a flourishing and profitable one are two very different things. Given the ease...

Everyone’s been talking about UGC and just how valuable it is for your business. We’ve collected six unique campaigns to keep your UGC collection efforts fresh. Plus, we included email marketing suggestions to help turn those UGC leads into sales. AgChoice Farm Credit’s 2020 Calendar Contest Everyone wants their 15 minutes of fame. A photo contest where winners’...

Do a quick scroll through your Instagram feed. If you’re anything like me, it’s literally back-to-back posts featuring food and cocktails. But when someone asks me, “Where would you like to eat?” even after scrolling past dozens of food finds, my mind is completely void of ideas. How can this be? The problem is this: Instagram is so...

User-generated content (UGC) is more than a mere internet buzzword; many experts believe that it's the future of marketing. In fact, UGC is 35% more memorable than other media such as ads or brand-created content, and 50% more trusted. Could your followers be your most effective marketing tool? Read on to learn more about user-generated content and its inevitable...

Instagram is deprecating features necessary for running hashtag contests via its API on December 11, 2018. Online marketers — commence panic! Now take a deep breath. At ShortStack, our team of engineers updated our hashtag contest capabilities to ensure you still have access to the Instagram features you love. In this blog post, I explain Instagram’s...