User-Generated Content (UGC)

There's a huge buzz surrounding the concept of user-generated content (UGC) these days. But in order to take advantage of the trend, you first have to understand what UCG is. User-generated content is essentially any kind of content -- photos, video, text, etc. -- that's created by a company's customers/users and then used by the business, generally...

Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. User-generated content (UGC) is any form of content that is created by a user or a fan. These types of Campaigns are hot right now because they're a great way to collect insightful data from followers and build brand loyalty. People...