Guides & eBooks

Download our new guide, The Elements of a Prize: How to Use Prizes and Rewards in Successful Promotions, or read it below! If you’ve created a giveaway or contests for marketing purposes, you’re part of a long tradition of “prize marketing,” which uses the incentive of a prize to reward people who participate in a sweepstakes, giveaway...

Searching for the latest Facebook dimensions for Facebook? In case you missed it, Facebook updated the Pages layout again, and changed the recommended dimensions for cover photos and images. The cover photo size is now 828 x 315 px. We've created a new template for you, to make it easier to update necessary images. Just click the button...

Although social media provides valuable and free tools to marketers, effective marketing is still driven by the money and effort marketers put into it. Determining return on investment (ROI, or ROMI -- return on marketing investment) is vital for understanding where money is going, and if it's resulting in new leads. Return on investment is defined as...

Our latest white paper shares the results of an original large-scale study conducted on more than 27,000 ShortStack-built Campaigns to measure Campaign response.  The analysis evaluated the levels of engagement of contests and landing pages published exclusively to Facebook compared to Campaigns posted to multiple channels. For several years, Facebook marketing has focused on gaining Likes/fans on...

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