January 15, 2015 Real Estate Agents Who Use These Apps Can Sell More Houses
Are you using Facebook as a marketing tool for your real estate business? More than 45 percent of agents who answered a Movoto survey reported having Facebook Pages but only a fraction of them say that they see social media as way to help them make money.
If you’re using Facebook but haven’t seen any results from your efforts, the first thing to consider is setting up a Facebook Page. You can either convert your profile to a business Page, and convert your friends to Likes, or set up a separate Page that you use for business only. If you want to learn more about how to create a Facebook Page, download our new Facebook Maintenance Manual.
One reason to establish a Facebook Page is that it allows you to use apps which can increase the visibility of your business, give prospects the opportunity to learn more about you and your expertise — i.e., your personal brand — and motivate them to share information about your listings and your business.
Here are 5 apps that will help real estate agents use Facebook more effectively.
1. Property Search app
In this brave new digital world, home buyers have access to a broader range of listings through websites like Zillow.com. Make your Facebook Page a one-stop shop for house hunters by making super convenient. Solano Real Estate in California has a great example of how you can highlight the listings in your area, even town by town, to make it easy for your clients to scan. This could ultimately save you time since you won’t show them houses that aren’t their style.
Here’s a great example of a Property Search app from Solano Real Estate:
2. About Me app
There’s a reason that realtors’ business cards and other marketing materials almost always have a photo. Home buyers and sellers often end up having very intimate relationships with their realtors. The realtor has keys to their clients homes and it also privy to all sorts of financial information that most people wouldn’t even share with their parents! But a photo can only say so much.
Show off your credentials and highlight your expertise with an app containing your bio. An “about me” app can illustrate the experience you have in the market, and give a little insight into who you are on a personal level so as to help you build some rapport with your clients. Here’s an example from Guy Berry, a real estate agent and workshop leader in San Jose, Calif.:
3. Expert Tips app
Offering up some free info for potential home buyers/sellers may give you a foot in the door and help you gain new clients. Even your existing clients will appreciate your willingness to share what you know about, say, how to prepare a house to sell. You can write an ebook that’s filled with your knowledge, or even just do a simple list of how-tos. It’s an opportunity to let your clients know how experienced you are.
Eric Ransom with Eric Ransom and Associates offers an app with 14 tips on preparing your home for preparing your home for sale:
4. Newsletter or Blog Sign Up app
You can segue your “free info” app into a newsletter or blog sign up by asking the question, “Was that helpful? For more great info, sign up for our newsletter here.” If you already put the work into writing a newsletter or blog, you may as well get it in front of more faces. Having newsletter and/or a blog is a great way to share news about real estate with your customers. If starting and maintaining a blog seems overwhelming, start with a newsletter. You can compile real estate news from other sources and send the the round-up to your customers once a month or so (just be sure to properly credit the original source).
Autumn DeTar with Coldwell Banker uses an app that encourages clients to sign up for her newsletter (you could do the same for a blog):
5. Contest app
People love to win free stuff so one easy way to reach outside of your usual client-finding circles is to host a giveaway or contest. You can even keep this app completely un-real estate related so it will appeal to the largest audience.
Mary Cioffi, also with with Coldwell Banker, is doing a simple giveaway of a $25 Starbucks gift card, which, may be just the thing to get the attention of a potential new client:
Donna Lewis Stiles with Ocean Pines Real Estate and Homes is doing a big giveaway of $1000 toward a home project. This is a great way for her to keep engaged with current clients as well as attract some new ones: