#STACKTALK Episode 11: ShortStack’s Guide to Marketing Automation

#STACKTALK Episode 11: ShortStack’s Guide to Marketing Automation

Welcome to episode 11 of #STACKTALK, ShortStack’s official podcast about how to create Campaigns and contests to connect, collect leads and market. In this episode, Ashley and guest co-host Jessica discuss how to create marketing automation with ShortStack.

Resource mentioned in this episode:

Types of marketing automation

  • Email marketing
  • Sales funnels/customer relationship management
  • Content scheduling
  • Bots
  • Action-Gating

How to use ShortStack for marketing automation:

– Use Widget Visibility settings to show/hide content automatically
– Set up a Form Integration or a webhook to connect ShortStack with another service; manage leads and CRM
– Create an Action-Gate to collect data or encourage engagement
– Create an Instagram landing page that automatically updates

Listen to the show here, or download it on your favorite podcasting app. And please, if you like what you hear, leave us a review on iTunes or whatever app you use.

Dana Kilroy

Dana Sullivan Kilroy is ShortStack's Director of Communications and Social Media Marketing. Before joining the ShortStack team she was a writer whose work appeared in publications and sites including The New York Times, The Los Angeles Times, The Wall Street Journal, Fast Company, Inc. and many other lifestyle publications. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.