#STACKTALK Episode 8: Picking the Perfect Giveaway Prize

#STACKTALK Episode 8: Picking the Perfect Giveaway Prize

Welcome to episode 8 of #STACKTALK, ShortStack’s official podcast about how to create Campaigns and contests to connect, collect leads and market. In this episode, Adam and Ashley discuss the new ShortStack guide, The Elements of a Prize: How to Use Prizes and Rewards in Successful Promotions.

Resources discussed in this episode:

Best practices for picking a giveaway prize:

1. Pick a prize relevant to your brand

2. Diversify your prizes

3. Think seasonally

4. Reward user-generated content

5. Consider your ROI

6. Create a great user experience

Listen to the show here, or download it on your favorite podcasting app. And please, if you like what you hear, leave us a review on iTunes or whatever app you use.

Dana Kilroy

Dana Sullivan Kilroy is ShortStack's Director of Communications and Social Media Marketing. Before joining the ShortStack team she was a writer whose work appeared in publications and sites including The New York Times, The Los Angeles Times, The Wall Street Journal, Fast Company, Inc. and many other lifestyle publications. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.