#STACKTALK Episode 9: Ideas for Back-to-School Promotions

#STACKTALK Episode 9: Ideas for Back-to-School Promotions

Welcome to episode 9 of #STACKTALK, ShortStack’s official podcast about how to create Campaigns and contests to connect, collect leads and market. In this episode, Adam and Ashley discuss back-to-school promotions.

Resources discussed in this episode:

How to Rock Your Back-to-School Sales and Marketing [Infographic]

3 Last Minute Giveaway Ideas to Boost Back-to-School Sales


Notable statistics (wallet-exploding facts!):

• The average household with kids in k-12 spends $606 on BTS shopping

• The average household with kids in college spends $1086 on BTS shopping

• In the U.S., $828 billion is spent on BTS shopping each year

• 17.2% of the year’s retail sales happen during this time of year

• 50% of BTS shoppers buy apparel

• 37% of BTS shoppers buy supplies

• 41% of BTS shoppers buy backpacks and computer supplies

• 17% of BTS shoppers buy computers


Listen to the show here, or download it on your favorite podcasting app. And please, if you like what you hear, leave us a review on iTunes or whatever app you use.

Dana Kilroy

Dana Sullivan Kilroy is ShortStack's Director of Communications and Social Media Marketing. Before joining the ShortStack team she was a writer whose work appeared in publications and sites including The New York Times, The Los Angeles Times, The Wall Street Journal, Fast Company, Inc. and many other lifestyle publications. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.

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