Action-gating Tag

February 29, 2016

Posted at 06:08h in ShortStack Tips & Tricks

ShortStack is the most powerful and flexible campaign-building software available. We're biased, of course, but we also get tons of feedback from our users who have used our competitors' products and found them wanting in some way. While there are dozens of features our users tell us over and over again that they love -- flexibility/customizability, creative...

February 17, 2016

Posted at 10:38h in ShortStack Tips & Tricks

Long gone are the days when marketers could force their fans and followers to “like” their content or Facebook page in order to participate in giveaways and other promotions. In 2014 Facebook banned the practice. Marketers began using Action-Gating as a way to increase engagement and generate leads. Action-Gating Motivates Users to Give You Information Action-Gating is when...

April 13, 2015

Posted at 14:21h in Social Media

Lately we've been talking a lot about action-gating. Action-gating is when you ask users for information and then reward your audience after they fill out a form, sign up for a newsletter, vote or perform some other action. It is different from, and better than, Like-gating. Sometimes it can be hard to visualize something until you see it in action...

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