February 17, 2016 How to Integrate “If this, then that” functions into your marketing campaigns

Long gone are the days when marketers could force their fans and followers to “like” their content or Facebook page in order to participate in giveaways and other promotions. In 2014 Facebook banned the practice. Marketers began using Action-Gating as a way to increase engagement and generate leads. Action-Gating Motivates Users to Give You Information Action-Gating is when...