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November 15, 2017

Posted at 06:12h in Campaign Ideas, Featured, Marketing Automation

Let’s examine two very important realities of digital marketing, circa 2017. First, email rules. A recently published study and report, Email Marketing & Marketing Automation Excellence 2017, shows that email—compared to the gamut of digital marketing channels—is rated as the most effective. The same study asked its 2,500 participants to rank the top benefits of email marketing. The...

January 20, 2017

Posted at 06:47h in Contests

Congratulations! You’ve run your contest; your winners have been awarded their prizes, and you’ve gotten useful lead information in return (thanks to contest software). So now what? While the social engagement from contests is extraordinary, the most valuable takeaway from the contests is your users’ contact information. Email addresses, especially, can be used to nurture leads and create...

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