B2B marketers face a unique set of challenges when creating online marketing campaigns. Unlike B2C marketing, it’s a bit more difficult for B2B businesses to find their target market and collect qualified leads. B2B marketers don’t want to waste their time and resources casting a net for more general leads that might work well for B2C...
Do you run a B2B company or work for one? If so, you know marketing for a B2B is quite a bit different from marketing for a B2C company. A B2B customer is unlikely to make a spontaneous purchase because he or she is walking by the business. In B2B scenarios, leads need to be nurtured....
Does the idea of running a Halloween contest spook you because you're a B2B? Perhaps you find it hard to come up with Halloween contest ideas that work with your marketing. If so, we have a bag of tricks and treats to help you understand how easy and effective it can be to conduct contests in the spirit...
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