How to Get Real Value from your Facebook or Instagram “Comment to Enter” Contest
Best Practices

How to Get Real Value from your Facebook or Instagram “Comment to Enter” Contest

It’s been nearly six years since Facebook overhauled its promotion guidelines to allow comments and/or likes as contest entries. This type of “Comment or Like to Enter” contest is also known as a Timeline contest. Some third party app providers gasped a little when Facebook made its announcement, fearing this would replace the need for custom-built

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Influencer Marketing
Business & Marketing Strategy

How to Succeed at Influencer Marketing: 10 Tips from the Experts

Content marketing continues to be a powerful strategy for businesses. And these days, many businesses have turned to influencer marketing to give even longer legs to their content. By definition, influencer marketing is “a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or

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