Using Facebook's Page Tab Apps for campaigns has long been on the decline. Most brands don’t even bother with them anymore. Instead, folks are publishing campaigns in locations that are easier to access. Outside of Page Tab Apps, ShortStack allows you to publish campaigns: As standalone landing pages; By embedding on your website; and Using your...
It’s been nearly six years since Facebook overhauled its promotion guidelines to allow comments and/or likes as contest entries. This type of “Comment or Like to Enter” contest is also known as a Timeline contest. Some third party app providers gasped a little when Facebook made its announcement, fearing this would replace the need for custom-built online...
It only takes a minute to slap a post on Facebook or Instagram that says “Giveaway Time! Comment on this post to enter.” However, the effort that you put into such a contest is about equivalent to what you’ll get out of it - some engagement, maybe a few extra Page likes or follows, but that’s...
YouTube has a massive collection of 1.3 billion videos stored on its platform. These videos range from the fuzzy, homemade clips like the one you took of your dog trying to eat jello off the kitchen floor, to the high-end productions for ultra mega pop stars like Taylor Swift. Her video ‘Shake it Off’ currently has...
It’s exhilarating… That feeling you get during the holiday season when sales spike and new customers keep rolling through the door. You may even get to the point when you have to turn off the payment notifications on your cell phone because the incessant vibrating is becoming too much. Then… crickets. January hits and it’s a ghost town. That new...
Black Friday and Cyber Monday are two of the busiest days of the year for many retailers. Black Friday focuses on in-store shopping, while Cyber Monday is all about online deals. Which one should you focus on? Is it better to put your marketing efforts toward Black Friday, or Cyber Monday, or both? To help you...
Download our new white paper, 7 Habits of Highly Successful Users, or read it below! Marketing is a unique field that spans the spectrum of art and science. The most successful marketers employ a mix of creativity and data to reach their goals. But effective marketing can be an uphill climb, even for the most experienced marketers. The...
Content marketing continues to be a powerful strategy for businesses. And these days, many businesses have turned to influencer marketing to give even longer legs to their content. By definition, influencer marketing is "a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or...
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