In 2017, Black Friday sales smashed all previous records with upward of $5 billion in revenue for eCommerce businesses. Things are predicted to get even bigger this year, with Black Friday sales forecasted to grow by more than 15% in 2018! How do you plan on getting your slice of that near-on $6-billion-dollar pie? [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width"...
The holiday season is almost upon us again… With this time of year comes certain expectations and opportunities for brands of all shapes and sizes to execute promotions, campaigns, and special offers -- all in an attempt to pique customer interest. One thing we do know is that consumer spending spikes in the holiday season with holiday sales...
Are you someone who says, “No Christmas before Thanksgiving,” or the opposite, blasting holiday music while decorating your home even though the pumpkins are still on the stoop? Either way, there is no denying it: The holidays are here! So for the super planners, and the last-minute folks alike, here are three digital marketing campaigns for...
Are you planning to run contests and giveaways to grab your customers’ attention this holiday season? Wondering how you can stay in touch next year with all the new fans and followers you gain from your Thanksgiving, Black Friday and Christmas promotions? We have the marketing automation tools that will help! The engagement you see when you run...
[vc_separator type='transparent' position='center' color='' thickness='' up='' down=''] More than 150 million Americans are expected to shop on Black Friday 2017. You know what that means? Black Friday marketing campaigns are essential on the busiest shopping day of the year! If you’re searching for ways to make your Black Friday promotions and advertising stand out, and want to get...
Are you looking for ways to connect with more customers this holiday season? Of course you are! And I’ve got an idea that’ll help you meet your goals: a Christmas contest or giveaway. Running a Christmas or holiday-themed giveaway is a smart move for any marketer, especially since the competition for views, clicks, and (ultimately) shoppers is...
[vc_separator type='transparent' position='center' color='' thickness='' up='' down=''] We surveyed nearly 9000 marketers about their Black Friday and Cyber Monday marketing strategy. What we learned can help you, too. At ShortStack, we're always analyzing our users' campaigns to see what makes some more successful than others so we can share what we learn. Some of what we see is...
Are you someone who often waits until the last minute to do, well, everything? As a recovering procrastinator, I’ve been working hard over the last few years to plan ahead. Little things, like arriving at the airport early and packing my lunches the night before, have reduced my stress levels. [icons size='' custom_size='40' icon='fa-quote-left' type='normal' position='' border='no'...
Black Friday and Cyber Monday are two of the busiest days of the year for many retailers. Black Friday focuses on in-store shopping, while Cyber Monday is all about online deals. Which one should you focus on? Is it better to put your marketing efforts toward Black Friday, or Cyber Monday, or both? To help you...
Google knows a lot about our shopping habits. In fact, based on data Google gathered in 2014, you can expect the business shopping time on Black Friday 2015 will be between 2 p.m. and 4 p.m. In other words, that's when you can expect to see people wrestling over discounted flat screen TVs and stand mixers. Here...
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