According to WordStream, emails are among the top three most influential sources of information for B2B audiences. The majority of B2B marketers even claim email marketing is the most effective platform they turn to in terms of revenue generation. From a B2C perspective, email marketing is extremely effective too. Thirty percent of consumers who subscribe to an...
October means changing leaves, pumpkin-spice everything, Halloween, and the start of the holiday season. Looking for some Halloween contest ideas? Never fear! We found four scary good campaigns from ShortStack users for collecting leads and engaging fans. Plus, we’re featuring four email marketing ideas to help you put those leads to work. WAFB’s “Halloween Central” Landing Page Want...
If you live in the US, you’re undoubtedly familiar with the big box chain, Target. And if you’re like me, you’re more than familiar with it - you’re running into one three times a week to grab cat food, deodorant, birthday candles and the like. But even for those who have never been in a Target, you’re...
Giveaways are by far the most popular type of interactive marketing campaigns ShortStack users run. It’s a common scenario for brands to get hundreds of thousands of views and collect tens of thousands of entries and email leads from their campaigns. But a recent Mother’s Day contest, hosted by a small midwestern radio station, got so much...
Attention is a problem… engagement is a problem… conversion is a problem… With so many businesses in every niche and industry imaginable having an online presence, it’s becoming harder and harder to cut through all of the noise and get your brand noticed. Just consider this fact: There are over 140,000 new websites launched each day! As a...
Terms & conditions are a necessary part of a Campaign or contest, but they tend to not be the most interesting part for both the marketer and the participant. However, terms and conditions serve two purposes: to protect your brand by being clear about the legality of the Campaign and what you're going to do with the data collected, and...
Every brand takes a different approach to customer engagement. And through our original studies, we've found that diversifying your approach is a good practice. As your brand evolves, you'll learn more about which marketing strategies work best for you and your customers. This should give you some incentive to experiment a bit with your Campaigns. It's a great time of...
Affiliate marketing is a great way to reward your loyal customers and incentivize them to share your brand with their friends. An affiliate is someone who receives compensation from a company when they draw new users (or purchases) to that company. For example, a blogger can set up an affiliate account with Amazon.com, include links to products...
Now that the holidays are behind us, it's time to take a deep breath and set some goals for the rest of the year. If you're already a ShortStack user, we bet you've collected more than a few leads during the last six weeks. Just a few weeks ago, during the Thanksgiving weekend, ShortStack users gathered...
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