For many large specialty food brands, the holidays are a prime selling period. Each year, Star Fine Foods, a manufacturer of a variety of Mediterranean food products — including olives, olive oil and vinegar — sees an increase in sales during the holidays. Olives are especially popular during this time of year. However, as soon as
Case Study: MarketingProfs Instagram has moved from a simple i0S app to a valuable social network for businesses and brands alike. Brands have started using their Instagram posts to drive traffic to their profile’s bio section — hence the ubiquitous “Click the link in our bio!” When users click the URL in a brand’s bio, they
Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. What’s the last Campaign that you ran? Chances are you answered some form of a giveaway or promotion. Which is okay, they’re the most popular Campaigns we see businesses building. However, not every business can afford to be doing
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